This Summer Nike launched its global Just Do It campaign featuring their top Action Sports Athletes. In conjunction with the massive campaign they launched a global video contest titled the “Chosen” in search of the top crew from around the world.
The competition was split into three phases; during June and July it was all about getting your crew “Noticed” and on July 29th phase 2 started the voting for the top 3 crews narrowed down from 9 different countries. On August 7th, 38 top Nike athletes voted on the world’s best crew.
A German crew by the name of FUS was the surprise winner beating out 1700 skate, BMX and surf crews from around the world.
Check out the complete wrap of from the inaugural Nike Chosen Crew Video Contest.