B4BC (Boarding for Breast Cancer) continues to Shred the Love throughout the winter season with onsite and online events beginning February 2012 and running through April. People everywhere are encouraged to participate in support of B4BC’s breast cancer prevention and support programs as well as local non-profit beneficiaries. The campaign seeks to unite the board sports community around a love of philanthropy and an active lifestyle.

Mountain resorts, campuses and community organizers will be hosting rail jams, learn-to-ride women’s clinics, live music, entertainment and fundraising activities in support of the Shred the Love campaign.

There are so many ways to support by buying B4BC merchandise or add a $1 to lift ticket or retail purchases. Additionally B4BC’s Check One, Twoî traveling outreach experience will setup at select locations and provide peer-to-peer breast health education and preventative information.

Schedule of on-site fundraising and outreach events below:

February

3-4 Big Bear Winterfest – XOS Productions’ Battle of the Sexes (Big Bear, Calif.)

4-5 Waterville Valley Goes Pink (Waterville, N.H.)

9 CSU-Long Beach Rail Jam (Long Beach, Calif.)

11 B4BC Board-a-thon at Holiday Valley (Ellicottville, N.Y.)

11 B4BC at Camelback (Camelback, Penn.)

12 B4BC Board-a-thon at Sno Mountain (Scranton, Penn.)

16 Cal-State San Bernardino Snow Day (San Bernardino, Calif.)

25 K2 Bumps Challenge & Paint For Peaks (Taos, N.M.)

March

3 B4BC Board-a-thon at Sugarbowl (Lake Tahoe, Calif.)
3-4 Hunter Mountain Goes Pink (Hunter, N.Y.)

4-11 U.S. Open of Snowboarding (Stratton, Vt.)

30-31 Billabong Flaunt It! Finals (Sierra-at-Tahoe, Calif.)

April

14 SCCSC Annual B4BC fundraiser (Mammoth, Calif.)

*Schedule subject to change

In the campaign’s second year, Shred the Love participation has doubled in size, with singular events raising as much as $20,000, like that of Holiday Valley in 2011. New this year is Paint for Peaks in Taos, New Mexico, selected by Yahoo as one of the top 5 creative breast cancer fundraising events of the year.

Local breast health centers and cancer support organizations selected as beneficiaries by B4BC and organizers include Camp Good Days, Anita Salas Memorial Fund, Tahoe Forest Cancer Center, and the Dale & Frances Hughes Cancer Center.

Everyone is encouraged to fundraise online through the B4BC Shred the Love Fundraising page and by using the hashtag #shredthelove on Twitter. The top three online fundraisers will be announced on April 22 and will receive Shred the Love prize packs. Online funds raised will benefit the B4BC Survivorship Fund.

Shred the Love is supported by B4BC corporate partners including The North Face, Electric, Volcom, Billabong, VonZipper, Nixon, Burton and Sun Bum.

For more information and to sign up to fundraise or donate, visit www.B4BC.org.