Burton Snowboards relaunches BurtonGirls.com

October 05, 2012 by Heather Hendricks

Burton Snowboards has unequivocally led the charge in creating the best snowboards, hard goods, apparel, and other snow gear since the company’s humble 1977 inception in Jake Burton Carpenter’s Vermont barn. After three and half decades, Burton continues to be one of the most reputable brands in snowboarding and beyond, due in particular to the brand’s keen attention to detail, including with their online presence.

Most recently, Burton acknowledged the need for more women-specific online content and relaunched BurtonGirls.com, a site that highlights the latest and greatest in the realms of travel, lifestyle, fashion, heath, beauty, and, of course, snowboarding.

BurtonGirls.com was first introduced a year ago and has since undergone a thoughtful restyling. The sleek, clean design is easy to navigate and boasts a burgeoning amount of unique content. According to Burton President Donna Carpenter, the fresh new platform of BurtonGirls.com “is a place where women and girls can experience the snowboard culture through fun, inspiring, and creative content. Our hope is to not only inspire our existing global audience of girls who love snowboarding, but also to attract a new demographic of girls to the brand through compelling and relevant year-round content that speaks to them.”

To celebrate the redesign and introduce the site’s new contributors and columnists, Burton recently hosted the inaugural Burton Girls event in Stowe, Vermont.

A slew of leading ladies, including Olympic gold medalist Kelly Clark, New York-based DJ Jasmine Solano, and fashion blogger Taylor Davies, were invited. And the ladies spent the day indulging in autumn-inspired activities, including a nature hike to the Moss Glen Falls, a pampering session at the luxurious Stowe Mountain Lodge, and an afternoon apres session at Harvest Market, a gourmet grocery store owned by Donna and Jake. The group of diverse Burton Girls was also treated to a special peek inside Jake’s super secret “man cave” at the base of Stowe Mountain, where they enjoyed post-hike Veuve Clicquot and chocolates.

After a full day of fall fun, the girls headed to the Vermont Ski and Snowboard Museum where they saw Jake and Donna’s induction into the Ski and Snowboard Hall of Fame, making the Carpenters the first snowboarders to be inducted.

Tawnya Schultz, a returning contributor to BurtonGirls.com, was excited to be a part of the Burton Girls event: “My favorite part was the hike to the falls because it was fun to bond with all of the girls. The weather was beautiful and having Donna with us made it extra special. There is no other site like Burton Girls, and that’s what makes it so rad. It really incorporates the culture that surrounds snowboarding. The site does a great job of combining many different elements, including health, beauty, and fitness. The Burton Girls Event was a great way to kick off all of the exciting things the new site will offer.”