On Sept. 15 music, art, and snowboarding will collide for a night of unprecedented awesomeness at this year’s Shredded Beats, a concert and snowboarding film premiere in Denver. Professional snowboarder Pat Milbery, who also founded lifestyle brand So-Gnar, conceptualized this year’s event, and we got in touch with him for an exclusive interview about what to expect this year.
What is the concept of Shredded Beats?
Shredded Beats has been an ongoing series since 2006. The concept was developed to break away from the mold of traditional snow-based events. It’s focused on snowboarding more as an art form, rather than a sport in a competitive event atmosphere. We are looking to refocus the energy on the roots of snowboarding as a sub-culture integrated with music. That visceral relationship has always seemed to play such an important role of growth for both of the sub-cultures. We are looking at hosting a few Shredded Beats throughout the year on a seasonal basis. After September 15th, a new date is scheduled for late January.
What is the inspiration behind this year’s Shredded Beats?
Our main goal is to bring the communities of snowboarding, music, and art together, and we are focused on creating with artists inside and outside of snowboarding. Seeing that snowboarding, music, and art are our three favorite things in life and are very interconnected, it just makes sense. We hope to continue with our mission of bringing them together in a format that allows for the greatest amount of public accessibility. The energy involved with this round of Shredded Beats is especially exclusive, involving the resurrection of Deltron 3030, one of the greatest hip-hop albums of all time. We are definitely gonna miss having Michal Menert in the mix, but he does have an appearance and track we are using in the soundtrack of the So-Gnar “The Good, The Bad & The Gnarly” movie. The last “Shredded Beats” Japan series was so much fun; we’re gonna keep the momentum moving forward.
Deltron 3030 is headlining the event on Sept. 15 in what is their first show in Colorado in 12 years. How did this come about?
Well, timing certainly played a key component for this show. Del the Funky Homosapien, Dan The Automator, and Kid Koala make up the Deltron 3030 super group. Del, his manager, and I have been working together on various projects for a handful of years. While spending some time last spring at Del’s house for a film project, Del actually leaked it to me that he was writing verses for a new 3030 album. He wasn’t quite sure when the project would be completed, but Dan sent him a bunch of beats, and the creative process was underway. That got me pretty antsy! Deltron 3030 is one of my favorite hip-hop albums of all time. I think it was simply meant to be; we have been big Del supporters for over a decade. They were also supportive of the Shredded Beats event concept, Colorado loves Del, and the album is due out in October. Deltron 3030 is only scheduled to play four shows total in the United States for 2012, so we feel very honored to host the final show after their run of the three past “Rock The Bells” appearances in Los Angeles, San Francisco, and New Jersey.
What movies will be premiering at the Shredded Beats on Sept. 15?
The movies this time around are great. We are pleased to be hosting some special guests from the far away land of Iceland. The Helgason Brothers film “Sexual Snowboarding” will be on the bill. They are doing great things for snowboarding on a lot of different levels, so we are excited to get those guys some more exposure in the Colorado scene. Drew Hastings and I are producing a new So-Gnar documentary called “The Good, The Bad & The Gnarly,” (which will also premiere). It’s a low budget documentary approach to what So-Gnar does and our involvement in the snow, skate, music, and art communities around the globe. Both movies are indie, grass roots projects.
Snowboard on the Rocks isn’t happening this year. Can you tell us why?
It instant messaged me and asked for a year off. Thanks to all the Snowboard On The Rocks supporters and fans out there–you folks have been awesome over the past couple of years. We will keep ya updated with any new developments.
Pick up a ticket and come have some fun! Here’s the link: http://www.cervantesmasterpiece.com/event/152537/
Thanks for all the support from those supporting the project; big ups to the sponsors.