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Jordy Smith wins in Rio, De Souza takes ratings lead
Surfer John John Florence drops new edit
Watch teaser trailer for canyoneering film
Irish surfer Easkey Britton talks Iran
Mike Brown takes EnduroCross season opener
Get to know surfer and illustrator Bryn Hall
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Industry Insider: Premiere Season with Adam Schmidt

Oh premiere season–how we love thee.

This glorious time of year starts at the end of summer and satisfies snow enthusiasts until the first flakes of winter start to fall. Premiere season is all about “broing-down,” boozing it up, and watching your favorite pros shred the steep in deep in the season’s best snow films.

This year, Snowboard Colorado, a magazine based out of Denver, will host premieres every Wednesday throughout the fall at Summit Music Hall in an effort to hype everyone up and get ready for the season.

We caught up with Adam Schmidt, founder and editor of the magazine, for his insight into premiere season and what to expect during this rowdy time.

What is your favorite aspect of premiere season?
The whole industry comes out of hibernation.

What was the highlight of the Videograss premiere in Denver?
Getting the movies in the mail the morning of the premiere.

What other premieres is Snowboard Colorado affiliated with this year?
Givin, Yes, Aunti Radd, Think Thank, Role Model Productions, Absinthe Films, and Standard Films.

What premiere are you most looking forward to and why?
Standard Films 2112 without a doubt. Nobody has ever done 21 snowboard films before.

What’s the craziest thing you’ve ever witnessed at a premiere?
Seeing what people will do for free stuff is always the craziest part of any premiere.

What are you most looking forward to this winter season?
Snow! …unlike last season.

How many issues will Snowboard Colorado run this year?
Eight issues, September through April. The biggest stuff to look forward to this year has yet to be released. You’ll just have to keep an eye out for that one.

Last Words?
Catch all the season’s best snowboard film premieres going down every Wednesday night at Summit Music Hall in Denver, Colorado.

Are you ready to high-five and patronize?