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Jacob Sutton’s L.E.D. in Deep Powder

Riding in fresh powder is a distinct experience. Nothing quite compares to the feeling of fluffy champagne pow skirting up into the air after a massive turn. It’s fair to say that it’s one of the best feelings in the world.

Many outside factors can contribute to a day filled with deep snow – sunny skies, zero wind, the people you’re with, etc. However, it’s always a plus to make these memorable days different from the next. This is where Jacob Sutton and his L.E.D. Surfer enter the picture.

This fashion photographer and filmmaker traded in his typical schedule and spent three nights filming in the mountains of Tignes, France with his L.E.D Surfer. For this, we thank him. This after hours shoot featured Artec pro rider William Hughes donning a L.E.D. enveloped suit while enjoying deep and steep powder under the night sky. His suit illuminates the untracked snow around him and provides an entirely new view of powder riding. Something snowboarders yearn for on the regular.

Although this surreal situation would be hard for the average snowboarder to pull off, it’s still inspiring to see a different perspective of snowboarding that we otherwise would not.

Words from Nowness.com below:

Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhone-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.” Sutton, who has created work for the likes of Hermes, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”