Brad Farmer seems to be everywhere and anywhere at the same time. We are suspicious that he has figured out how to teleport, but we’re still looking into it. He has his hands involved in multiple projects, such as working as the athlete and marketing adviser at snowboard and skateboard brand Arbor and the youth marketing consultant at Southern California winter resort Mountain High. And he attends endless events, parties, and contests, such as the double movie premiere of Think Thank’s “Mind the Video, Man” and Mountain High’s “Los Angeles” at the Arbor headquarters in Venice, California. Here’s what he had to say about the event.
Photo: Arbor, Matt Smith
This isn’t Arbor’s first rodeo hosting a premiere party. How do you guys decide which films will be shown each year?
Yeah, this is actually our fourth year of hosting premieres in Westside Los Angeles and in Santa Barbara. We pick movies that our riders were a part of and that the brand backs 100 percent. We have had a large involvement with Think Thank for several years with three riders in “Mind The Video, Man” this year, including Brandon Hammid with the opening party, Sean Black up in the middle, and Curtis Woodman with the closing part. With Mountain High’s “Los Angeles” it also came down to riders with Nick Visconti on the team and having a full part along with new regional rider Trever Haas and cameos from several riders including Scotty Vine, Erik Leon, Ian Sams, and more. This year we also played Nick Visconti’s full part that was released on Transworld and Scotty Vine’s yet-to-be released new part. Here are the links to the movies:
How did the premiere compare to past years?
Each year they seem to get a little better and bigger, although the place can’t hold more people, so if they get bigger, we are in trouble, ha! It’s just a really good time and never fails to be just that.
What were the top moments of the premiere/party?
Photo: Arbor, Matt Smith
How do you feel about movie premieres by the beach versus in the mountains?
They are great in the mountains for sure, but I have to say after having successful premieres in downtown Los Angeles and Westside Los Angeles in the last couple of weeks, it’s damn cool to see SoCal coming out to support and get into snowboarding.
What does Arbor have in store for the snow world this season?
Probably the next big thing is the release of Scotty Vine’s full part, which I’m sure will be posted right here on GrindTV. His part last year picked up almost 150,000 views, so the follow-up to that is pretty huge. Aside from that I feel like our team is really dialed in and thus I’d expect a lot of great content coming to the streets, parks, and backcountry. We also have an amazing new line of snowboards in stores right now. I think it’s the most complete and solid line yet. Here’s a link to it: http://arborcollective.com/snow/boards/