Tis the season to give back. As the holiday season moves into full swing, Neff Headwear and Scarlett Johnasson have joined together in a charitable effort to help fight cancer by raising money for the City of Hope research organization.
Read on to see what this project is all about and how you can get your hot little hands on a Neff hat designed by ScarJo herself.
California December 2, 2011 – Hollywood leading lady and star of Iron Man 2 and soon to be Iron Man 3, Scarlett Johansson has joined forces with leading active lifestyle brand, Neff Headwear to help raise money for City of Hope-one of the nation’s leading cancer research, treatment and education centers. In the project, “Neff Hope,” ScarJo co-designed a line of Neff beanies that are made from 100% organic cotton (a first for Neff) that will be sold exclusively
For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.
“I helped create this Neff Beanie with the hope that every purchase might make a cancer
patient feel a bit more comfortable during his/her treatments,” explained Scarlett, “and look
cool and be cozy all the while. The beanies are eco friendly too, so they’re as nice to the earth
as they are to the person wearing them,” says Johansson.
“As Neff has grown internationally, we have had the opportunity to work with incredible people
all over the world, but never directly with such an important organization like City of Hope,”
said Shaun Neff, Founder of Neff Headwear. “By adding Scarlett Johansson’s passion and
lending her name and creativity to this partnership, we are able to introduce two beanies that
we’re confident the patients will find cozy and comfortable while they undergo treatment.”
About Neff: Launched in 2002 by Shaun Neff in Southern California, NEFF HEADWEAR
was the first authentic core snow and skate headwear company in the world. Today,
Neff is supported by some of the biggest active sports athletes in the world as well as
key personalities across the globe. Neff is currently located in Ventura, California and is
internationally sold in major action sports retail stores. Neff is all about having fun and bringing
new vibes to the world. “We are like a gumball machine; spitting out endless flavors for the
world to consume,” stated Shaun Neff when asked to describe Neff Headwear. Neff has
huge plans for the future and will continue to focus on the core roots of the brand meaning,
HEADWEAR, which has always been and will continue to be the focus in spreading the Neff
About Zappos.com: Established in 1999, Zappos.com has quickly become a leader in
online clothing and shoe sales by striving to provide shoppers with the best possible service
and selection, with gross merchandise sales exceeding $1 billion annually. Zappos.com
currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com
was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the “100 BEST
COMPANIES TO WORK FOR”. Zappos.com is proud to be named a J.D. Power 2011
Customer Service Champion and is only one of 40 companies so named in the U.S. In 2010,
Zappos.com was awarded the STELLAService seal for outstanding customer service, an
elite ranking given to top-rated retailers on the Web.
About City of Hope
City of Hope is a leading research, treatment and education center for cancer, diabetes
and other life-threatening diseases. Designated as a comprehensive cancer center, the
highest honor bestowed by the National Cancer Institute, and a founding member of the
National Comprehensive Cancer Network, City of Hope’s research and treatment protocols
advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast
of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer by U.S.News
& World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow
transplantation and genetics. For more information, visit www.cityofhope.org