“The Art of Flight is like a National Geographic snowboarding safari- nothing short of mind-blowing!” -Randy Torcom, Burton Brand Manager

The most anticipated snowboard film of the year premiered last night to a star-studded, sold out crowd at New York City’s Beacon Theatre. Brain Farm Cinema, Red Bull Media House, Travis Rice and crew changed the perception of snowboard cinematography with the release of The Art of Flight. Over 3,000 snow enthusiasts, pros, and celebrities turned out dressed in their best for the red carpet event.

The two-year followup project to “That’s it, That’s All” had a lot of hype to live up to and initial reactions from last night’s soiree suggest the Art of Flight has successfully accomplished what it set out to do.

Filmed on the best equipment in the game, AOF combines insane cinematography with impressive and inspiring snowboarding. The film documents the trials and triumphs experienced by Travis Rice and other heavy-hitting pros as they journey around the world seeking out the best snow in the most remote locations.

From Alaska to Chile and numerous places in between, the Art of Flight captures the most intense and heart-pounding shredding of all time. Last night, all attendees (including Justin Timberlake) were mesmerized by the visually stimulating shredding that blasted on the big screen. Shots of Travis Rice slaying huge spines in AK immediately gave goosebumps to many members of the crowd, while the entire action-packed production had the audience sitting on the edge of their seats.

The premiere not only melted minds, but also raised the bar for all other shred flicks. Following the movie, the party continued at Stone Rose NYC where the cast and crew indulged in the open bar and reveled in the initial success of the film.

The NYC premiere kicks off a 20-stop tour throughout the US and Canada, followed by a world tour that will span New Zealand, South Korea, and Europe.

Experiencing this film on the big screen is a must, so purchase your AOF tickets soon.

Check out all the action from the NYC premiere here.

Art of Flight New York, NY (September 8, 2011) – Starting today, snowboarding and cinema fans worldwide will have the opportunity to share in the cinematic experience that nearly 3,000 fans enjoyed last night at the New York City world premiere of “The Art of FLIGHT,” a film produced by Red Bull Media House in association with Brain Farm Digital Cinema.

The premiere, held at the iconic Beacon Theatre, welcomed the film’s entire cast and crew including pro snowboarder Travis Rice, celebrities such as Justin Timberlake, Mike Diamond from the Beastie Boys and Owen Wilson, the top surfers in the world, plus thousands of enthusiastic fans to fill every seat in the house.
“The Art of FLIGHT” mixes equal parts stunning action footage and harrowing adventure with the inevitable drama encountered along the way, presenting viewers with an exclusive opportunity to experience these endeavors virtually firsthand. Today this opportunity can be enjoyed nearly anywhere, anytime as the film comes out on DVD and Blu-ray, on iTunes or as part of the limited edition The Art of FLIGHT book.

The DVD/Blu-ray package and digital download are both now available at artofflightmovie.com/store. The film is also available at Zumiez, core snowboard shops and Quiksilver stores nationwide. Digital downloads of the film are available in the U.S., Canada, most of Western Europe and Japan. Within an hour of posting to iTunes, “The Art of FLIGHT” became the number one sports download with a five star review from the first viewers.The Art of FLIGHT book will be sold on artofflightmovie.com/store or with purchase of a Lib Tech limited edition T.Rice PRO “FLIGHT” snowboard while supplies last. The oversized, photo-driven book, which also contains the film on DVD and Blu-ray, features stunning images captured and exclusive stories made while filming “The Art of FLIGHT” wrapped up in a collector’s edition box.

The entire cast of “The Art of FLIGHT” including Travis Rice, John Jackson, Pat Moore, Mark Landvik, Nicolas Mueller, Mark McMorris, Eero Niemela, Scotty Lago, Jake Blauvelt, Jeremy Jones, DCP and more gathered to celebrate the world premiere. Joining them were a group of the world’s best surfers in town for the Quiksilver Pro. The cast and crew now hit the road for a screening tour spanning over 20 legendary performance spaces across the U.S. and Canada including Denver’s Ellie Caulkins Opera House, Boston’s Orpheum Theater, Minneapolis’ State Theater and Seattle’s McCaw Hall. Throughout the fall, athletes will travel overseas to Australia, Japan, South Korea, New Zealand and 15 European cities to share “The Art of FLIGHT” with a global audience. Tickets for North American screening stops are now on sale at ArtofFLIGHTmovie.com.

The global screening tour will offer viewers the most premium way to experience “The Art of FLIGHT” using Dolby’s digital cinema package file including the Dolby Screen Server DSS200 and Dolby CP750 Cinema Sound Processor used in major theater chains. View the trailers, find your local screening stop, purchase the film and merchandise, and much more at www.artofflightmovie.com