Ignoring the fact that it’s part of an advertorial campaign for black licorice-flavored booze, this is an impressive clip of Nathan Fletcher and his Tahitian monster. They do a great job of getting some thoughts out of the always soft-spoken Fletcher as he recounts his wave while watching it on film.

Last week, we posted footage of the Teahupoo mega-swell, which was arguably the most documented in history. Here’s another example of the hype-machine at work: