Australian aerialist and hair-farmer Craig 'Ando' Anderson, along with the rest of the ASP circus, is currently occupying Australia's Gold Coast. And for a guy like Ando, there's not much to be chapped about.

As you can tell from this collage by Surfer Mag, Ando definitely approves of the OZ leg of the surf/party tour.

Here's another thing Ando approves of: He's been working with shaper Hayden Cox on signature sled for some time (called the Ando). And they've just released this clip of of him doing some research and development around Byron Bay. According to Hayden, they plan to release a video series entitled What's Ando On? So consider this episode one.



The Ando, by Craig Anderson from hayden cox on Vimeo.

Electric Visuals brings you chapter 2 in their SOMETHING FOR YOUR EYE
short film series. Titled "Colors that burn", this episode provides a
colorful performance-infused contrast to the first chapter's gothic
black and white tuberides at scary Greenbush.



..and here's episode one.

Modern Collective composer Kai Neville has just dropped the first trailer for his latest full-length creation LOST ATLAS. The film was put together in under a year with the original MC cast, like Dusty, Dane, Jordy, Mitch, Yadin, supplemented with hot young boys Kolohe Andino, Craig Anderson, Julian Wilson, Evan Geiselman, etc etc. The cast for this film is a pretty good snapshot of progression in surfing at this moment in time. Cannot wait to see her in all her glory...



LOST ATLAS - TRAILER from Kai Neville Studio on Vimeo.

In this age of digital media and internets and social networking, to be successful at anything you need to market yourself. Whether you're a professional surfer, clothing company, or even a surfboard shaper, you need to find your audience and then speak to them.

Australia's Hayden Cox of Hayden Shapes has done a pretty damn good job of just that. If you have some spare time, cruise over to his vimeo page, you'll notice a bunch of content. 14 videos. Big deal, plenty of shapers film their riders, some have even figured out how to use the internet and post them. Hayden, however, has taken the time (and coin I'm sure) to get a talented filmer/editor and pump out some seriously awesome clips, well shot, good music, creatively edited. The viewer is then able to forget that these videos are, in essence, ads. If you want people to watch your videos, make videos that people would want to watch.



The Blakcat from hayden cox on Vimeo.



The Merlot from hayden cox on Vimeo.

And, knowing his audience well, Hayden even threw in some completely gratuitous hot teenage ass. Despite being completely unnecessary, the nubile female form is the oldest trick in the book when it comes to re-charging an attention span. bravo.



Furthermore, Hayden's website features a blog that has some creatively shot photos of the everyday happenings around his factory and his team. What more could an ADD surf bum who lives through a computer ask for?

If you spent the last few days ignoring friends and family to watch the Quik Pro Snapper contest like me, you may have noticed the awesome little Quik ads featuring their a-team riders. You may have even commented to your imaginary friends that they are so well shot, like they came straight out of a movie. Well that's because they did silly! Quik has been working on a new film called MOMENTS and those ads are little snippets from the movie. You can watch the whole thing below and holy shit is this thing impressive.