Dudes and Dudettes. Shreds and Shredders: Your chance to be Chosen is here.

After just one week, The Nike "Chosen" Contest is alive and kicking with 95 crews from the US and 13 from Canada already registered and ready to rock. It's high time you stop talking and start taking action to get your crew noticed, and ultimately, Chosen.

The rules are simple. Gather a crew of two- four riding buddies, register on the Nike Chosen site, upload photos and edits that best exemplify your crew and start hyping how awesome you are to Facebook and all of your social network friends. You have between now and February 15th to generate as big of a buzz as possible to get your crew "Noticed" and to move onto Round 2.

On February 17th, the top 9 crews out of all of the global entrants will be selected and voted on throughout February 21st- March 10th. Then the three crews with the most "Likes" and surrounding hype will move into the final Chosen Session (held in Austria!), for the ultimate chance to be Chosen.

These three crews will earn an all expense-paid trip to the big event where they will have four days to shoot an edit that best captures why they should be Nike's Chosen. Scotty Lago, Danny Kass and other Nike pros will judge each submission and will announce the lucky winners on April 1st. The winning crew will receive a boatload of cash, custom Nike goods, and the chance to travel and shred the globe like a true Nike Pro.

If all this sounds perfect for you and your gang, then get over to the Nike Chosen page and register. You'll only be a week behind Knife Show Inc, Jupiter People, Mystery District, and USC Ski & Snowboard which are just a few of the crews buzzing already.

We caught up with Abe Kislevitz from USC Ski & Snowboard and asked why his crew is amped on being apart of Nike's Chosen.

Abe said, We're stoked about the Chosen contest because it gives us a chance to showcase our skills to a broader audience. We've been a dedicated film/shred crew for over 4 years and have grown a huge fan base, not because of our pro ski/board skills but for inspiring people to get out and do the same. No fancy cameras or film crews- We capture the genuine radness that is shredding with your friends and aspire to be role models for anyone and everyone that wants to do the same. It's awesome to be apart of the contest and to be up there with some big names, people we looked up to when we were starting out - Knife Show to name one - and we're showing up with our own zest and creativity.

The chance is here. The time is now. Rally your crew and be Chosen.



Head here for the official rules and contest dates.

If you find joy in even muttering the word "December" then today is one of celebration for you. And just in case your riding posse isn't already celebrating, Nike's providing a little kick-in-the-pants inspiration to get your winter party started with the launch of The Chosen Crew Video Contest aimed specifically at snowboarders.

The contest runs from December through April 1st, when winning crew will be announced from Austria, which is where you and your entire crew could be if, between now and February 15, you can demonstrate enough style, flair, talent that brotherly (or sisterly) bond that makes any good riding crew complete via your photo and video submissions.

If you're not already familiar with the contest it works like this: You come up with a name for your crew of between 2 and 4 people and sign up at the Nike Chosen page. Once registered you have until February 15 to build your case for being Chosen.

Building your case involves loading photos and videos of your crew and getting those images "Noticed". The more creative you are in demonstrating your crew's style, ethos, and lifestyle execution, the more hype you'll generate via the Facebook likes on your Crew page. You may even get "Noticed" by the very same Nike athletes who will be doing the ultimate choosing for The Chosen.

The Chosen is a global contest, with crews from around the world competing. On February 17th winners from each participating country/region will be announced. Round Two will be to determine which of those winners makes it into the Top 3, earning a trip to Austria to compete in the finals. Round Two voting runs from February 21 to March 10.

The Chosen Session finals take place in Austria from March 26 - 30. Crews will have four days to shoot and edit a new submission that will be judged by Nike team riders like Scotty Lago and Danny Kass. The winning crew will be announced on April 1. They'll be receiving a ton of Nike garb, some cash, and the opportunity to travel more and live like the Nike pros.

Having watched the Summer Chosen unfold there are a few keys to success, none more important than to know and understand the Essentials. Use the proper pre-approved music tracks for your videos and be sure you're following all of the eligibility rules. Make sure each of your crew members is eligible.

From the Rules Page:
This Contest is open only to individuals who are eighteen (18) through twenty-nine (29) years old at the time of entry and who did not purchase any equipment for the purposes of entering this Contest. Only Snowboard Crews from the below countries can participate. What is a Crew? You and at least one (1) other person, with a maximum of up to four (4) people total, are considered a Crew. One individual alone does not qualify as a Crew. Crews and Crew members may also be referred to as entrants.

North America is open to residents of the U.S. and Canada, with the exception of Quebec.

We'll be providing more insights and tips on how to succeed and find your way to Europe.

Resorts are opening up all across the country and temperatures are dropping, which means it's seriously time to ditch those tanks and flip-flops and get your winter gear dialed.

Not sure what to wear? Don't fret, Nike Snowboarding has your back. Their Winter 2011 Collection is filled with classic, comfortable outwear that is not only technical, but also stylish and sleek. They also have a bangin' boot line that includes top-notch models such as the Vapen, Zoom 1, and Zoom Kaiju.

Danny Kass, Jess Kimura, Eric Jackson, Gigi Ruf, and Nicolas Muller are just a few of the heads on the super stacked Nike Snowboarding Team that will be sporting slick kicks and trendy threads all winter.

Want to see this gear in artful action? Check out the photos from the latest winter lookbook featuring photography from the one and only Cole Barash. To get your hands on this gear, head to Nikesnowboarding.com or Snowboarder.com for the best steals.






Check out the rest of the Lookbook at NikeSnowboarding.com

The latest Nike Snowboarding commerical just hit the web and it's pure gold. Featuring Danny Kass and Snowboarder Mag's Pat Bridges, the commercial is a tribute to the classic '90s Nike commercials that featured multi-sport athlete Bo Jackson. In the updated version, Danny Kass tries his hand at baseball, basketball, football, and hockey, all of which he apparently 'doesn't know'.

The commercial is narrated by Snowboarder Mag's Editor, Pat Bridges, who makes cameos throughout the entire spot.

This may be only time you'll ever see Pat Bridges on a pair of skis, which in itself makes it a must-see.

"Danny Don't Know"


"Bo Know's" Nike Commercial-1990

Now that the smoke has settled, the dust has cleared and everyone has gotten over their hangovers, the Grenade crew has rolled out the videos from day 1 and 2 of the seventh annual Grenade Games.

In the first video, the crew gets geared up for the weekend of fun in the sun at Bear Mountain. The Game sets it off with a sick set at the base of the mountain, while the pro shreds like Louie Vito, Dustin Craven and Chris Bradshaw get nasty in the mini-spine pipe and gap jump.

In the second video, Danny Kass and the Dingo wake up on rocks, literally and recap day one. Then they head to the hill for more shenanigans and shredding.

The 'Most Boned Contest' goes off with Bobby Meeks, Louie Vito, and Dustin Craven destroying the jump. Then 'Cop Buddy Chris' takes the best run of the day with Eddie Wall. The video is capped off with the duel slalom pond skim that is a hilarious must-see.

Grenade Games 7 lived up to it's name as the biggest party event of the season and these videos prove it.

Day 1



Day 2