Eiki, aka: Pepsi, aka: Iceman, aka: Rookie of the Year, is the future of snowboarding. After a mind-blowing rookie year filming "No Correct Way" he got back to it this season working on not one, but two full parts in People Creative's new film "Nice Try", as well as Factor Films "They Came From..." You'd think that stomping huge double-corks in the backcountry might give a rider a bit of an ego, (deservedly so to some degree), but Eiki remains one of the most down to earth humble dudes out there who's really just super passionate about snowboarding and loves progressing. At his age, the thought of stuff he'll be doing next on a board is pretty mind blowing.