Pretend for a second you didn't see the photo of Miley Cyrus rocking SABRE's Encore shades. Also forget the fact that naked boobs make a regular appearance in SABRE advertisements. Black out the list of bad ass riders that make up their team. Or that this growing eye wear brand that was started in 2006 appears to be taking over the world.

Forget all that because they've one-upped themselves again. The latest SABRE ad campaign "Free Rider" combines their usual boldness with classic images of their riders alongside good-looking ladies sporting their new style of goggle (The Free Rider). These ads embody all that is SABRE - candid, fearless, unique, interesting, and straight up awesome. It's apparent that this brand is clearly heading in the right direction in order to make its mark on industries across the board.

VP and Brand Manager, Christopher Friel gives descriptions in a nutshell of their team riders featured in the ad campaign quite accurately. Enjoy his words below.

"The ad with Laura [pictured below] is like reason 972 of why I love her. Seriously, she cannot take a bad photo."


In regard to Eric Messier, "Eric Messier is like the James Dean of snow surfing. The guy's so good looking it makes me uncomfortable. I'm serious, I take his good looks as a personal threat to my fragile ego and it just may cost him his spot on the team." Don't act like you're impressed by his mug donning The Madness shades.


"Do you remember the scene in the movie JKF when Kevin Costners' character (Jim Garrison) is interviewing Joe Pescis character (David Ferries) and Joe's character says "Oh man, why don't you fuckin' stop it? Shit, this is too fuckin' big for you, you know that? Who did the president, who killed Kennedy, fuck man! It's a mystery! It's a mystery wrapped in a riddle inside an enigma! The fuckin' shooters don't even know! Don't you get it?" ? That's Billy Mackey."

So there you have it. A brief glimpse into the dynamic personalities behind this daring and successful brand. Not only are they attractive, they are bad ass and you are dying to party with them. Kind of like Neil Diamond.

SABRE is pumping out new styles of shades and goggles left and right along with a few main pieces of streetwear that definitely make a statement or two, sometimes offensive and always hilarious...we don't mind. Keep it up guys.

Check out all SABRE product...

LIKE their Facebook page here.

Yes, it's a full-length snowboard video. Not only that, it's one hell of a snowboard video and it showcases raw talent doing what they know how to do best -- smashing through deep powder and annihilating the street. All in a day's work with COMUNE.

"PSOTRATSOC1983" is COMUNE's latest shred film featuring Eric Messier, Curtis Woodman, Dylan Thompson, Colton Morgan, Ben Rice
Ty Walker, Cameron Strand
Billy Mackey, Maxwell Carl Scott
Jordan Michilot, and Brendan Gerard. That's a nice little list of rippers if I do say so myself.

Corey Smith and crew put it all out there with this one. They didn't skimp on the powder slashes nor are they stingy on the burly street riding.

I like it. Fresh and creative with no lack of talent. Get some below:

The Grenade Crew recently took a trip to Europe and had themselves quite the adventure. They rallied all over Italy and Austria and luckily for us, Danny Kass opens up about when went down. Read what Capitan Dan-O has to say about their vacation and peep more pics here.

Words: General Danny Kass / Photos Courtesy of J Moustache and RIP ZINGER

Our journey took the Squad out of Berlin headed south into Austria. The Dachstein Glacier! We rolled the ECU into town at 5AM, jumped on a trampoline, harassed some farm animals and crashed out for a few hours before heading to the hill. Eero Niemela, The Dingo, Dustin Craven, Tom Ryen, Louie Vito, Rip Zinger and crew boarded the crazy Tram that went straight vertical. So many Poma lifts. Tired arms but some serious stuff went down. Dingo threw a 7, Tom Tom almost killed rip on the knuckle, then the rain set in. People were partying their Austrian faces off at the base of the Mtn. Feeling right at home amidst the Lederhosen and Biers. After being pushed from the Austrian Alps due to lightning and heavy assualts from the Traditionals in Lederhosen we we off to battle our next glacier in the Northern Region of Italy. A small town with a big Mtn. known at Val Senales. When we arrived we were so tired and beat down that "The Shining" style resort full of awesome amenities and delicious rations was the perfect change of pace from the blown out OCMT (Overloaded Camper Mover Transport, also known as the ECU, European Command Unit). Tom Tom went straight to work at the skatepark in town while myself, Eric Messier, Eero, and Jordan did an autograph signing for some locals (Cows). We got threatened by the Cows handler with a giant walking stick and someone got shoved. He was lucky this European Vacation was meant as a peace mission. The Bonersquad hit up a BBQ held in our honor by the local talent. DJ Messy Dick also known as Eric Messier blew those Euro minds apart with mixes until a raging lightning storm forced us inside. The next morning we were up early and ready to take on the 20 meter jump (100+ footer). We went up the glacier with a team of elite Italian soldiers and Sargent Eero was not afraid to lead the Squadron into shred park battle!!!! Private Craven, Vito and Ryen, and Myself were right behind to shut down the gentlemens camp. After destroying a quaint Italian Village and it's looming Mtn. we were on the road again and off to our final front. Switzerland.


Signed, Sealed, and Sent!

Tom Tom knows how to get some!

Eero is a style machine.


Vito and a ton of gear

Featuring: Brandon Cocard, Temple Cummins, Ben Lynch, Travis Parker, Mikey Basich, Skylar Thorton, Aaron Robinson, Eric Messier, and more.

Respect Your Elders is a new movie from a new production company. Resourceful Gnome is the name of that production company, which was invented by Travis Parker and friends. The Respect Your Elders project pairs some of the most skilled / up-and-coming young professionals in the world with some of the most loved, respected, mysterious, and talented snowboard legends of all time. They go snowboarding together.


Methods and backflips, guns, powder, major biffs, cliffs, river boarding, and air time. Somebody tell me this doesn't look like a good time. Shot on location in Valdez, Baker, Tahoe, Silverton, and everywhere in between.

Words from:

Snowboarder Mag

Resourceful Gnome