Create a Splash with April Promotion, Invite Consumers to'Expose Toes' with REEF

ATLANTA - Just in time for the warmer weather and arrival of flip flop season, Flip Flop Shops and REEF are encouraging consumers to "Free Their Toes" with a new system-wide promotion.

Throughout the entire month of April,consumers at any of the Flip Flop Shops' locations throughout the United States, Guam and Canada will receive a free gift with any REEF sandal purchase. A Fanning Sandal Keychain,complete with bottle opener, will come with the purchase of any men's product,while women will receive a Ugandal Bracelet.

"We're stoked about it," said Brian Curin, the President (Size 10) of Flip Flop Shops, adding that having the company's first system-wide promotion of the year sponsored by REEF was a no-brainer. "We couldn't think of a better way to welcome flip flop season back than with a promotion sponsored by the #1 Action Sports Sandal Company in the world."

As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with hanging banners, floor graphics and a DVD loop to be played on the shops' flat screen televisions. In addition, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the REEF product line. Flip Flop Shops staff will create further awareness around the promotion by wearing "Reef Ridiculously Comfortable" t-shirts.

"Through out the past several years, Flip Flop Shops has done a tremendous job of filling what was a real void in the market for people who want to go to one place and find the hottest brands and latest styles of flip flops and sandals," said Jim Gerson, President (Size 11) of REEF. "We are honored that they have been carrying our products since the beginning and look forward to a continued partnership that invites consumers to Free Their Toes."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, VANS, havaianas, Flojos and O'Neill,among others. Since, the company's mission has been to provide the opportunity for anyone, in any climate, to "live...work...play with their toes exposed" while wearing the freedom of flip flops on their feet.

Today, Flip Flop Shops has locations operating in Arizona, California, Delaware, Florida, New Jersey, Nevada and Texas, as well as shops in Canada and Guam. The company will soon open additional shops in Hawaii, Idaho,Utah, Tennessee,North Carolina, South Carolina, Colorado, Ohio and the Caribbean.

For more information about the promotion or to find your nearest Flip Flop Shops, visit www.flipflopshops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, Havaianas and O'NEILL. The company began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer and encourages the nation to free their toes.The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of America's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With 14 shops currently operating and40 more in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About REEF

Founded in 1984, REEF has created authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness. Now, 25 years later, the company is thriving as one of the leading surf brands in the world offering footwear for guys, girls and kids. Reef has evolved from its humble sandal beginnings to now include a men's apparel division launched in 2003, followed by the launch of girl's swim and apparel in 2008. Reef also recently launched Reef Redemption; a program intended to lessen our footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, our culture of giving and our in-house efforts to work towards a more environmentally friendly work environment.