As premiere season goes on, the masses of the snowboard industry continue to get tipsy off endless open bars, rub shoulders with the same crowd over and over again, and take over random theaters in various cities.

Last week was dominated with such occurrences as ThirtyTwo's "Ammo", People's "Good Look", and Givin's "One" all debuted along the coast of Southern California and Burton's "Standing Sideways" went off in Denver.

Snow bros alike joined forces in Laguna Beach for the "One" premiere on Friday night ready to rage and witness some more snow porn. This movie has an obvious small core crew vibe and was Keegan Valaika's first go-at it with making a video with all his homies.

SNOWBOARDER's Online Editor Laura Austin was in attendance and has all the gory details of the night. Head HERE to see what went down.

We had a feeling that Burton had more up their sleeve. Not that the first teaser for "Standing Sideways" wasn't sweet in it's own right but what can we say? We wanted a little bit more of a preview. To put it lightly, they delivered.

Under the title "Winter Storm Warning -- It's Happened Before", Burton has just released five and a half minutes of pure snow porn. The classy kind, not the kind that makes you feel uncomfortable. Danny Davis and Jack Mitrani pull their usual antics in the beginning and we'll never complain about that.

Hammers, bails, pow days, park booters, massive hits, street rails...it's all there, and then some. Everyone has shown up in this trailer and got us running laps around our living room in anticipation for winter. I wouldn't be completely lying if I said I am wearing my outerwear right now.

Share the stoke with this trailer 'cause this team isn't holding anything back.

Okay, that sounds offensive. Let's clear this up. Not Easter the holiday, more like the backcountry jump dubbed "Easter" near Pemberton, B.C. Keegan Valaika, Mark Sollors, and Mikkel Bang sessioned this perfection of a booter this past year and sent it. Sure they stomped their tricks over and over again but they also fell a few times.

Their stoke is palpable in this edit from Burton and leads us to believe that we should expect great amounts of awesome in their upcoming video, "Standing Sideways".

Holy smokes. The Givin' Crew just blew our socks off.

This solid group of shredders just released the teaser for their upcoming full length film, "One." This is the crew's first film and it has the potential of being one of the best shred flicks of the season. That's a pretty big claim, but the teaser explodes with solid riding and editing that portrays the true art of snowboarding.

From big mountain riding, assaults on urban settings, to the classic "we don't give a F***" snowboarder attitude- this teaser has it all.

Featured riders: Forest Bailey, Keegan Valaika, Wyatt Stasinos, Shayne Pospisil, Timmy Ronan, Cody Rosenthal, Doran Laybourn, Jonas Michilot, Robbie Walker,Alex Stathis, Brendan Keenan, Nick Russell,Mason Aguirre, Jake Koia, Benny Urban & their homies.



From Givin': Formed by snowboarder Keegan Valaika and Cinematographer Aaron Hooper, our goal is to create snowboard movies for snowboarders. Through showing real snowboarding and the lifestyle that comes along with it we hope to inspire viewers. GIVIN is a new production to snowboarding, which brings you an experienced and talented crew of riders, cinematographers, directors and producers. In the fall of 2011 GIVIN will be releasing it's first full length snowboard feature film "ONE".

::sigh:: Bear Mountain. You really do know the way to a girl's heart. The jibs, the park set up, the weather, the whole vibe really is on point.

Keegan Valaika and the Gnarly team take advantage of Bear at it's full potential in the spring and pretty much annihilate every feature in their path.

Valaika introduced Gnarly Clothing last year - an idea that grew from an inside joke and now is a growing company started and maintained by snowboarders.

Watch the boys get burly in Bear - featuring
Cody Rosenthal, Keegan Valaika, Chris Bradshaw, Chris Brewster, Justin Mulfrod, Harrison Gordon, Alex Hereford, Benny Urban, Jon Francis, Anthony Mazzotti, and Ryan Tarbell.