GRINDTV Newswire via Target - August 13, 2010, Minneapolis -Target and Paul Rodriguez are proud to announce the launch of theirpartnership. The professional skater, known for his effortless style isrecognized by many as one of the most progressive street skaters in thesport and will now represent Target.
"Igrew up right across the street from a Target and have many memories ofskating over to the store as a kid," said Paul. "I've always lovedtheir brand and am excited about the relationship and potential of whatwe can do together."
At just 25 years old, Paul has achievedgreat success in both film and competition, continually proving hisversatility across a number of formats. He holds the distinction ofbeing the only three time X Games Skateboard Street Gold medalist andalso won the first-ever Maloof Money Cup in 2008. In addition to hiscompetitive achievements, Paul is an active member of his community,giving back through the recent opening of the Paul Rodriguez Skate Parkin Pacoima, Calif. at the Ritchie Valens Recreation Center.
"Paulis an amazing competitor and is the perfect personality to add to ourprogram," said Troy Michels, Target Lifestyle Marketing. "With so manyaccomplishments and a promising future ahead of him, Paul is a naturalfit for Target and we're proud to have our brand represented on hisskateboard."
Paul joins other notable Target athletes,including Shaun White, Mat Hoffman, Kolohe Andino, Carissa Moore, NateAdams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan Dungey.
Last Sunday there was a bit of an uproar at the 2010 Maloof Money Cup OC. The unbeatable Chris Cole was supposedly beaten by the kid with dreadlocks as long as his body, Nyjah Huston, but in the end still finished atop the leader board. The dread heads of the skateboard world were beside themselves, booing as loud as they could. How un-rasta of them. Anyway, Cole collected another $100,000 check courtesy of the Maloof brothers, and Nyjah once again went home with second.
If you remember the first Maloof back in 2008, just about the exact same thing happened. The only difference is it was Paul Rodriguez who brought home first place to people asking what about Nyjah? Fast forward two years to this year's Tampa Pro down in Florida and it was Rodriguez once again first and Huston second.
It doesn't end there. Just last month at the X Games it was Ryan Sheckler who finished first, and guess who was runner-up? None other than Nyjah Huston. He's like the Buffalo Bills of skateboarding. In case you don't know, the Bills lost four straight Super Bowls in the 90s.
Do the judges not like dreadlocks? Maybe. Are they racist? Of course not, Rodriguez is Mexican. Do they not know what they're doing? Definitely not. I know Maloof judge Alex Moul personally, and I know he knows more about technical skateboarding than you ever will, just watch the guy skate.
So why is Nyjah Huston the official runner-up of competitive skateboarding? As of right know I don't know, but I will get to the bottom of this, stay tuned. All that I know is I have a new nickname for Nyjah, Jim Kelly. As in the quarterback of the above mention Buffalo Bill.
PS, I'm pretty certain Cole, Rodriguez and Sheckler REALLY ARE THAT GOOD. I personally watched them destroy Rob Dyrdek's top secret Street League training facility at an airplane hanger in an undisclosed location, more on that later.
Transworld Skateboarding caught up with the Skatepark or Tampa's Ryan Clemens, who was the announcer of this year's Maloof for his interpretation Check it out:
Paul Rodriguez has had a hell of a year so far: 1st at the Tampa Pro, 2nd at Maloof NYC, a nationally televised Mountain Dew commercial and a ton of media exposure in between. Along the way filmer/editor extraordinaire, Nigel Alexander has been there to capture most of it. So, check out P.Rod in the year 2010:
To coincide with the upcoming debut of Street League Skateboarding and the grand opening of the San Diego Microsoft store, Chris Cole, Paul Rodriguez and Rob Dydek put on a little skate demo out in front the shop. So, I guess it's now cool to be a PC. Maybe, we can get a little Goofy vs. Regular thing going here, but with computer preferences; Mac vs. PC.
Anyway, check out this video of some PC shredding for Mr. Gates and his crew:
For a few weeks now, Plan B has been doing a little video feature called P.Rod's Ledge. It's a video series that drops every Wednesday where Paul Rodriguez takes you through some basic necessities to every skateboarders repertoire. They've already released three, so to remind you of what you may need to be studying I'm going to give you a review every Friday. I'm like Prof. P.Rod's TA that reminds you of what you need to study for the big test.
Without further ado, I present to you episode 1 of P.Rod's Ledge: