Robbie Morales has been a BMXer for over 20 years. He had a heavily successful amateur career as a BMX racer before turning his talents to trail riding and street and park shredding. Always known as a style cat, Robo was one of the original Trail Bosses. During the height of Dirt Jumping and Trail riding's popularity in the late 90's, Robo was one of the most outspoken and visible characters within BMX and after flirtations with T1 and Standard, Robo finally set up Fit Bikes which has evolved into one of the most respected rider owned bike companies with one of BMX's heaviest teams.

Now spending much time running Fit from it's HQ in Santa Ana, Robbie gets his riding in at the local concrete parks and street spots as well as trail sessions in what used to be the 909.

Robo's love for BMX and his passion for how riding is portrayed is obvious from the first time you meet him. You wouldn't have to be round him long before he'd say something like "I know how cool riding is. I just wish the magazines and TV would make it look cool." Making riding look cool doesn't come too hard for one of the original locals of the legendary 7-11 trails in Long Island. The Fit team videos are some of the most talked about in BMX and the team is amongst the most influential. Morales, amongst others, has also led riding towards new directions where riders don't have to enter every, or even any, contests if they don't want, a very similar direction to skateboarding.