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A D V E R T I S E M E N T Details
| Mother's Day: Shaun White styleThere are many ways to show gratitude and appreciation for our moms on Mother's Day. Hallmark Cards, flowers, brunches and chocolates pervade as classic ways to show our thanks. These nice gestures surely mean a lot, but were seemingly too low key for Shaun White. Instead of sticking with the typical gifts, Mr. White posted a video for everyone watch that shows how grateful he is for his Mother. See what White gave to "the best mom in the world... who loves [him] no matter what." Shaun White in the White HouseMore often than not, when reporting something about Shaun White it's not about something he's accomplished while skating or snowboarding, but about his ever-increasing celebrity status. ![]() Over the weekend, White spent time hobnobbing with some of the most powerful people in the world at the White House Corespondent's Dinner. The annual event, held at the Washington Hilton Hotel in D.C. was attended by the likes of Betty White, Steven Spielberg, Jessica Alba, Cash Warren and among many others, snowboarding's favorite red head. White brought along his brother Jesse and had time to take to his Facebook with pictures from the event. During the star-studded event, President Obama roasted quasi-president hopeful Donald Trump and host Seth Meyer kept the crowd of politicians and party-goings jovial with his jokes. During the last year's Olympics, White joked about wanting to go to the White House and looks like he got his chance. Can you even imagine what will be next for White? A possible future in rally for Shaun White?Breaking News...Shaun White has officially decided to quit his illustrious snowboarding and skateboarding careers to pursue a career in Nascar! Ok...that may be the furthest from the truth but as the honeymoon stage begins to wear off between Shaun and BFG (Benjamin Franklin Goodrich) the outcome of this eyebrow raising sponsorship is slowly taking shape. When the two sides announced a two-year partnership in January before Winter X Games, the initial intention was to put Shaun through their progressive drive program labeled "Learn how to Drive." BFG certainly has held up their part of the partnership, providing him with the opportunity to learn specific driving skills such as learning how to drive a stick on a stock mustang, drift in the "crazy swede" Samuel Hubinette's 600 hp Viper, take hot laps at the famous Mazda Raceway Laguna Seca in Monterey CA, and most recently complete rally school at the Old Mill Rally Park in Snoqualmie, Wash. Thanks to BFG, Shaun has experienced what most race fans only dream of; the chance to become a competitive driver using resources that even the best racers in the world don't have at their disposal. It's been clear from the start, the objective for BFG has been to introduce Shaun to the different disciplines of racing and surround him with the best coaches and most capable cars while introducing their brand to a whole new audience, who may not know tires, but know Shaun White. video-Scott Smith But the real question is, besides the luxury of yet another sponsor, what does Shaun White really want to get out of this whole driving experience? "This has been my chance to really learn how to drive, experience all different types of cars, different terrains, and actually learn," Shaun explained immediately after finishing up the rally portion of his training. The ear-to-ear smile on his face suggested the possibility for something down the road with Shaun and rally car racing. Out of the three different driving experiences, rally is the discipline that felt most natural and exciting."For my future in driving, competing in X Games would be the ultimate, I'm taking it step by step, but I would love to see myself compete in something like that." However he's quick to point out that he has no plans of getting ahead of himself. Shaun understands that you don't become a professional at anything overnight, even if you have a sponsor like BFG backing you every step of the way. He knows more than anyone how much time and dedication it takes to excel at the highest level in just one sport, and now in Shaun's case it's competing at the highest level in multiple sports. Lead instructor at Dirt Fish Rally School, Forest Duplessis had the task of instructing Shaun throughout the training, "You can see Shaun has a different level of focus and limitation than your average person driving rally for the first time but for Shaun to become a competitive rally driver it will take three things; money, since rally isn't cheap, a large team such as BFG backing him, and more seat time behind the wheel." ![]() That's the big question on everyone's mind, does Shaun have enough time in his celebrity life to hit the track and develop his driving skills? We'll just have to wait and see how the future of him competing at X Games plays out. However all Shaun White fans should know, one thing's for sure, don't think for a second this is going to distract him from dominating his favorite sports, it's only going to give him a renewed focus to push the limits to a new level,"the more I distract myself from my sports, the more I come back with a hunger to learn more and try new things." ![]() Check out his first two driving experiences: Drifting in the Viper Hot laps around Luguna Seca Shaun White signs with Stride GumWhile the obvious choice should have been Big Red, Shaun White settles for Stride Gum as a new sponsor. Rumors of this deal have been percolating for months, and now it's official. Shaun White adds the Kraft Food'sRidiculously Long Lasting Gum to his ridiculously long list of sponsors. ![]() Gary Osifichin, the marketing director of Stride, offered this about the new sponsorship, "Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking. We are thrilled that Shaun will be representing Stride." Shaun is pretty "thrilled" about the new deal as well and said this in a PR piece, "When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things." Planned for those "exciting things" are social media campaigns, giveaways, public relation events and a whole lot of chewing. If Mr.White gets his own flavor, what do you think it should be named? Leave your best suggestions in the comment field. To find out more about Stride, visit www.stridegum.com To find out more about Shaun White visit here. Shaun gets his turn behind the wheelSlowly lift your foot off the clutch, give it some gas, and here we go! ![]() If somehow you missed the major announcement from Aspen before this years Winter X Games, then this comes as a surprise to you, but Shaun White is teaming up with BFGoodrich to learn how to drive. The slogan "learn how to drive" feels like a marketing campaign developed by a groups of suits in a conference room, but as we see in the latest episode when Shaun gets behind the wheel, he really has no clue how to drive a stick shift. You would think it should be a prerequisite before getting behind the wheel of a 600 HP Viper, but as a mega Celebrity/Action Sports Athlete your allowed a few shortcuts. Under the tutelage of a world class drift racer and premier driving coach Sam Hubinette, Shaun has the opportunity to come away from this experience pretty good. It's still not clear where Shaun and BFG are attempting to take this driving experience, so far no one feels confident enough to make the claim. But think about it, would it be hard to believe if in the not so distant future Shaun is winning gold medals in rally car at X Games or taking home the Lucas Oil off road championship trophy? He tends to dominate anything he tries his hand in, after all he is the Action sports version of the Golden boy. Let's no get a head of ourselves for now, after all he still needs to learn how to get out of first gear. Here's the first and most helpful tip we can offer you Shaun; make sure you push the clutch down when you start the car and when you stop. Good Luck Shaun. Check out Shaun White and BFG's blog as they track his progress throughout the whole process. | ||||||||||||||





BFG certainly has held up their part of the partnership, providing him with the opportunity to learn specific driving skills such as learning how to drive a stick on a stock mustang, drift in the "crazy swede" Samuel Hubinette's 600 hp Viper, take hot laps at the famous


