• Details

    Name:Travis Rice
    Lives In:Jackson Hole, Wyoming
    United States
    Hometown:Jackson Hole, Wyoming
    United States
    Birthday:October 9, 1982
  • So Good You May Cry

    Talk about a d*ck tease. It's the middle of July, 90 plus degrees and humid outside, and Absinthe Films chooses now to drop the teaser for the 2009 fall release of their new movie "Neverland".

    Chock-full of face shots, white-rooms and bangers, (that accidentally came out sounding like a promo for a porn movie) I think it's safe to say this trailer is here to taunt and tantalize us (still on that porn note...) while we soak up the wife-beaters we're wearing with our own sweat (jeez). That's ok though, with a trailer this good, we'll suffer through it. (really? Honestly, there were the best intentions to keep that clean.)

    Enjoy. And remember... we're past the halfway mark of summer. You'll be on snow again in no time. (See that was clean.)

    North American Fall Premier Tour:
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  • Today's History Lesson

    News and Blog Photos

    In 1997 some of you probably weren't even born yet, but this is what us old-farts had for shred porn.

    No one had heard of Shaun White, or Danny Kass, or freshly cut 22 foot halfpipes. The idea of using a helicopter to film snowboarding was ridiculous. Travis Rice was just an annoying grom that followed the Jackson Hole Bluebird crew around town trying to fit in.

    In 1997 Lance Pitman, Willie Mcmillon and Bryan Iguchi were IT. Every pro-ho in a resort town had a poster of Brandon Ruff on their wall. They were the playboys of snowboarding, pioneering a cushy path to rockstar status for all of the over-saturated sponsored riders of today.

    Tip your hat, poor one out and pay your respects. This video is your history lesson for today.

    Head over to www.bluebirdwax.com to watch more bluebird vids and scope out a rad brand that's been around longer than you've been alive.
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  • Travis Rice and Bluebird want to give away next year's sh*t

    When I was a kid I used to go to the local drug store after school with my friends and get these "mystery goodie bags". They were so cool. I would pay like $10 bucks (a whole weeks allowance) and pick out a brown paper bag. In it would be all kinds of random sh*t. Dumb toys (remember slap bracelets and POGS?), candy, baseball cards, stationary, chapstick, etc. You were stoked if you got something big and cool... like a ring-pop, a choose-your-own-adventure book, and an action figure everybody at school wanted. But mostly you got crap... like really bad tasting packs of gum they couldn't sell and a paper dress-a-doll package.

    That was cool, but how cool would it be if you could've gotten a snowboard themed mystery bag (or box). And you were guaranteed there was going to be rad, useful sh*t inside of it. Like DVD's and wax and t-shirts? And occasionally some of those snowboard mystery boxes had a brand new, never worn jacket of Travis Rice's in it?

    Oh, and on top of that... you were signed up to win a contest. And if you win said contest, you end up with next year's Travis Rice pro-model board from Lib-Tech (all signed and sh*t), That's it That's All on blue-ray (best snowboard movie ever), T-Shirts, and a bunch of other really cool crap.

    You guys are so lucky, because the Bluebird crew out of Jackson Hole are doing just that. Watch this movie. Travis explains everything you can win (like how his new board has technology that hasn't even been dropped yet.)

    And since it's a legit contest you don't have to actually buy a box to win... but you should. It's only $25 and it's going to be full of sh*t worth way more than that... stuff you'll actually use. And from the looks of these vids that keep coming through our door, the bluebird pro team is packing the boxes themselves. Who knows when Bryan Iguchi, or Kyle Clancy or maybe even T.Rice himself is going to "pack your box" and give it some of their own special love.

    Check out these vids... and go to www.bluebirdwax.com to find out more, enter the contest to win some next level sh*t, and have some pro's pack some sh*t for you. (It's 'bout time someone made those guys do some real work.) Or you can just go straight HERE to sign up for a mystery box.

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  • Travis Rice gets lucky

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  • The Highest-Paid Action Sports Stars

    Top 10 Action Sport money makers of 2008

    As reported on www.forbes.com by Kurt Badenhausen

    Snowboarder Shaun White was down to his last chance after falling during his first two runs of the men's half-pipe competition at last month's Winter X Games. It was the culminating event in the four day contest that drew 68,000 fans to Aspen, Colo. Once again, White delivered. He ripped off a stellar final run that included back-to-back 1080s (three complete rotations in the air) to win the gold.

    White's payday for winning one of his sport's biggest competitions: a paltry $30,000. By comparison, Geoff Ogilvy earned $1.1 million for winning golf's 2009 opening event, the Mercedes-Benz Championship.
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    But the snowboarding and skateboarding phenom crowned the Flying Tomato will get his money. We estimate that White earned $9 million in 2008 thanks to lucrative endorsement deals with Burton, Hewlett-Packard, Oakley, Red Bull and Target. His earnings are almost entirely from sponsors, as yearly prize money for skateboarders and snowboarders rarely tops $100,000. White's endorsement take is greater than any baseball or football player outside of quarterback Peyton Manning.


    White is the Tiger Woods of today's action sports stars. He wins more than anybody else, and his fame far eclipses that of his competition. Other action sports stars are starting to get noticed by a broader audience, and that has meant bigger paychecks, thanks to rich sponsorship deals.

    With this in mind, we decided to take a look at who makes what in action sports. Through interviews with industry experts we estimated 2008 earnings for the top stars in the more traditional sports like snowboarding, skateboarding, surfing and BMX. We excluded Motocross racing, which straddles the line between action sports and motor sports and top riders like Chad Reed and James Stewart can make as much as $5 million racing around a dirt track.

    The top 10 earners in 2008 were all male. Top female snowboarders like Torah Bright, Gretchen Bleiler and Hannah Teter make as much as $750,000 annually, but that fell short of our $1 million cut off.
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    Shaun White is the top earner among the current crop of action sports stars, but the highest-paid guy in the game is still Tony Hawk, the godfather of action sports. Hawk retired from competitive skating in 1999 at the age of 31, but he has built a thriving business that earned him $12 million last year. Hawk dominated skateboard competitions through the 1980s and '90s, winning 71% of the events that he entered during his 17-year career. Despite his success, Hawk found that he could not support his family financially by just competing, so he launched his own skateboard company, Birdhouse Projects, in 1992.

    Hawk parlayed his skating success into a business empire that includes his own Boom Boom Huckjam action sports tour, a clothing line available at Kohl's and Tony Hawk's Big Spin roller coasters at Six Flags. He also created a videogame with Activision, "Tony Hawk's Pro Skater," that launched in 1999. It is one of the best-selling videogame franchises of all time with $1.2 billion in sales since its launch. The latest version hits stores in October. Today, Tony Hawk Inc. employs 30 people at offices outside of San Diego. Last year, Tony Hawk branded product sales were $200 million.

    Hawk is still a big name with teens, despite being retired for 10 years. TRU, a market research firm focused on the under-30 set, does an annual study on awareness and likability of celebrities. The top athlete in its 2008 report amongst teens was Hawk, ahead of the likes of LeBron James and Derek Jeter. That is why companies like Activision, Quiksilver, Sirius and T-Mobile are still quick to partner with him.

    Corporate money has been pouring into action sports in recent years as the popularity of these sports has taken off with consumers. Participation in skateboarding increased 74% between 1998 and 2007 to 10.1 million participants, the fastest growth of any sport in the U.S. Snowboarding registered the third fastest growth over the same 10-year period, up 42% to 5.1 million participants according to the National Sporting Goods Association.

    "These sports are so much fun for participants and accessibility is much better than 20 years ago," says Bob Klein, an action sports pioneer who built the first snowboard half pipe and later became an agent for boarders including Shaun Palmer and Danny Kass.

    Walt Disney's ESPN has been hugely influential in expanding the reach of these sports through the X-Games. ESPN launched the first summer competition in 1995 that was billed as the Extreme Games, featuring sports like bungee jumping, eco-challenge, sky surfing and street luge, all events that no longer exist. The Winter X-Games joined the party in 1997.

    NBC launched its own action sports competition in 2005, the Dew Tour. The tour features five-stops over four months with prize money totaling $2.5 million, the biggest purse in action sports. Big sponsors on last year's Dew Tour included Sony, Toyota and Wendy's International.

    The latest big brand to enter the fray is Gatorade. The sports drink leader announced plans for its first big push into action sports earlier this year. The PepsiCo subsidiary signed three up-and-coming action sports athletes to endorsement deals including 14-year skateboarding phenom Chaz Ortiz.

    Peter Carlisle, who heads the Olympics and Action Sports division of sports agency Octagon, says, "Action sports provide a unique platform to reach the masses and the younger demo that is particularly hard to reach through mass marketing."

    Good news for today's action sports stars.
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