I should mention Lotek recently donated 4,000 pairs (a fcuking LOT) of shoes to Haiti relief. Also, Rich Hirsch is a really cool dude. Get at THIS INTERVIEW.
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The North Face Video Contest: Win a Trip to Whistler's Bear Back Lodge
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Tuesday, February 23, 2010 2:31pm PST
Behind Lotek
By: Teddy Parker
ESPN has another behind the scenes look into a BMX company, and this one is one of the most important. Sure, Vans and Etnies and other companies have BMX programs but how many footwear companies are dedicated to BMX? Excluding Lotek there is one, Orchid. Lotek has been leading the way, however, bringing signature shoes to life and boasting a team I'm not sure any other company can match.
I should mention Lotek recently donated 4,000 pairs (a fcuking LOT) of shoes to Haiti relief. Also, Rich Hirsch is a really cool dude. Get at THIS INTERVIEW.
I should mention Lotek recently donated 4,000 pairs (a fcuking LOT) of shoes to Haiti relief. Also, Rich Hirsch is a really cool dude. Get at THIS INTERVIEW.
Channels: Bike
Tags: bmx, Rich Hirsch, Lotek Brand, espn
FEATURED NEWS
The North Face Video Contest: Win a Trip to Whistler's Bear Back Lodge
The prize is ridiculous and the submission process is simple.
All expenses paid trips to the mecca for mountain biking don't come around everyday. But Bike Magazine and The North Face are collaborating on a custom video submission contest with the winner receiving an all expenses paid trip to Bear Back Lodge in Whistler. In addition, the winner receives a $500 North Face gift card and will be featured in Bike Magazine's September issue.
The prize is ridiculous and the submission process is simple. Submit a video clip of yourself or your..
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