Being an avid bicycle rider myself, hey that reminds me I should make a video, I enjoy the bike ride to and from work (this office). Passing LA traffic and laughing at people in beamer convertibles completely stopped trying to get home. I get my daily exercise, I save loads of money, and apparently I am saving the Earth... the benefits are wildly obvious and I find it strange I see about one or two bikers during my daily trips and a THOUSAND CARS!

from rideBMX:

"Press Release:

The Nike 6.0 BMX team is fighting gasoline consumption by doing what they love: riding bikes. What' (TM)s your Beat Gasoline story?

Nike 6.0 has teamed up with Beat Gasoline to encourage youth to use
the power of sport to beat gasoline. Gasoline itself isn' (TM)t the enemy.
The enemy is its use. The Nike 6.0 BMX team is fighting global gasoline
consumption by doing what they love: riding bikes. Not only does riding
a bike reduce impact on the environment, the world is more interesting
behind bars. Watch the 6.0 athletes story and share your own Beat
Gasoline story by uploading a video to beatgasoline.com, illustrating
how you use sport to power your life, rather than conventional fuel
burning methods of transportation.

' When I' (TM)m on my bike cruising through the city, I feel in synch with
the life of the city' hearing the sounds, meeting new people.' Says 6.0
BMX Athletes, Nigel Sylvester. ' Being on a bike makes the world more
interesting' .plus it' (TM)s a low impact form of transportation that beats
sitting in traffic any day.'

The Nike 6.0 BMX team is a crew of four diverse riders: Dennis
Enarson, Garrett Reynolds, Nigel Sylvester, and Mike Spinner, who
explore the world on bikes showcasing their talents in global
competitions such as the Dew Tour, filming for BMX movies and capturing
photos for Nike 6.0 ad campaigns. The Nike 6.0 will be showcasing their
talents at the Nike 6.0 HB BMX Pro in Huntington Beach, July 23-26th.

Nike is rewarding the best Beat Gasoline video entries, based on
viewer voting, with 6.0 product and also helping each entrant
contribute to their charitable organization. Each week (2) entries
will receive a $100 Global Giving card and T-shirts. The grand prize
winner of the competition will receive a Nike 6.0 prize pack and a
$1,000 Global Giving card.

For more info on the Nike 6.0 BMX team and their Beat Gasoline mission visit www.nike6.com or upload your video to www.beatgasoline.com."