Take a tour with professional skateboarder Arto Saari through the Analog/Gravis building in Irvine,CA. Equipped with a Jagermeister machine, ping pong table, some pretty sick paintings and all their upcoming new goods line the walls throughout their streamlined black and white office. Warning, watching this will make you a wee bit envious.

Jealous Much?



Shop Gravis & Analog here: http://www.activerideshop.com/Gravis
http://www.activerideshop.com/Analog

GRINDTV Newswire via Active Ride Shop: Los Angeles, CA - June 11, 2010--Last night an eager crowd gathered at Active Ride Shop in Santa Monica to view the unveiling of the Workshop. The Workshop installation comes as the first of the Work & Progress initiative that Active is planning on implementing in many of their stores throughout Southern California. Both Active and current participating brands Toms, Krochet Kids, Falling Whistles and Obey hope that this initiative will set an example that the Action Sports retail market will choose to replicate.

The Workshop is a space dedicated to educating shoppers, sharing the rich stories of each organization, encouraging bigger and broad community change and creating a deliberate perspective that is both challenging and empowering. As the space was finally revealed to a packed venue, guests were captivated by the presentations from the four brands' representatives. The event closed with some words from Active's President Esmail Mawjee who had the attending crowd join hands as he closed his presentation to demonstrate the unity that the initiative was activating.

"Last night was an incredible success. Seeing the final Workshop and watching our shoppers interact with the environment and learn about brands with a cause, far exceeded anything I could have ever imagined." Esmail reflected. "Last night was a window into nights that are happening all around the country with people that set big goals just like we do. This is all a work in progress and we hope to work and progress towards change"

For more information about The Workshop visit http://www.activerideshopwnp.com/

Here's a little video of the event:

The Workshop: Step Inside Event from Austin Flack on Vimeo.

Josh Sherman and Mike Casanova headed down to Southern California to kill some time before the season kicks off . Check out how the "Spray Tan Challenge" manifested itself on the B-Ball court and come back next week to see how it pans out for Nova.

Just a reminder, there's going to be a game of S.K.A.T.E this weekend in Costa Mesa, but instead spelling S.K.A.T.E, you'll have to spell G.I.R.L to take out your opponent. It's set to go down on a bank ramp at the Active store in the CAMP, that's across the street from The LAB, aka Anti-Mall