The main objectives of the Allian continue with expanding world friendship and the concern for the environment. A low-key life style with concerns for the Earth and all the living things are what the Allian value the most!

Allian is short for "alliance" which is what we feel snowboarding is - a band of friends. Allian is countinuing its core commitment to the rider. We do not look at snowboarding as a commodity to be bought and sold. We represent the hope of rifer control over the future of snowboarding. At Allian, snowboarders make all the decisions; our dreams are realized. We strongly believe in the creativity and ingenuity of riders, and that they are the ones who continue push our sport to the next level.