Animal is a BMX company out of NYC. They are the company that highly popularized grimy street riding. Grinding really rough ledges and hopping rails with sketchy run ups or landings. They started with Ralph Sinisi and friends wanting better pegs for their style of riding. Ralph started this company with the idea of stronger parts to better handle the hard street riding. Big name riders such as Edwin Delarosa, Nigel Sylvester, Bob Scerbo, and Mike Brennan ride Animal parts. Scerbo and Tyrone have signature bars with Animal. Edwin has signature grips that were on almost every bike at a certain period of time. Steven Hamilton's signature pedals were also very popular at one time. They made a solid stem that lacked the weird designs and extreme weight cut outs of other companies. They made a pivotal seat with a different base design to try to eliminate the limping problem of pivotal seats. They also designed a pivotal seat post with a wedge to eliminate the need for seat clamps and make bikes look cleaner than ever. Dude, just check the website. These products are high quality.