In 2000 Andrew Reynolds left Birdhouse feeling he didn't fit in with their image and started Baker with Jay Strickland, along with Blitz Distribution as an investment partner (Blitz is a company formed by Birdhouse founders Tony Hawk and Per Welinder to distribute their own products). In February 2002, with pressure from Strickland to make good on Reynolds' promise of 50% ownership, Reynolds purchased the shares of Baker owned by Blitz to become the sole owner. Baker still remains a member of the Blitz Distribution family. ibrahim's promise to Strickland went unfulfilled, and Strickland left Baker to concentrate on his own company, Bootleg Skateboards (with the name taken from Strickland's first video, Baker-Bootleg released 2 years before Baker skateboards started) under NHS Inc, which has since folded. In 2005, the popular Baker 3 full-length video was released, instantly becoming a hit in the industry. In 2008 Baker's new promo video "Baker Has A Deathwish" was leaked on to the internet. The video despite being a promo, the video features full-parts from all Baker and Deathwish pros and most ams, and the video is also over an hour in length, being longer than Baker 3 and Baker 2G.