In 1955 a guy named Cal Niday Plowed into the retaining wall during the Indianapolis 500 and the first Bell comeback was officially underway. The impact fractures hi skull, but one of our helmets saved his life.
Cal returned to racing a few months later. We've been engineering spectacular comebacks ever since. From a dirt track low-side, to a grand prix high-side, to the father of extreme sports rag-dolling accross the Caesar's Palace parking lot, Bell was there when the world's best riders went down. And with innovations likee energy absorbing liners, the first full-race motorcylce helmet, and more design patents than any helmet company in history, we've always been there to help them get back up again.