The story of Bonfire is the story of consistently doing what you love. It's following the thing you'd do for free. It's the age old story of the best businesses. One day a guy (or girl) just started doing what he loved. And he shared it. And it multiplied. Was born again and again. There have been births and deaths. There have been powder days and days when the dirt of summer began to blot out the snow. But what keeps us coming back is that undeniable thing that we love. It's not a new love anymore, but it's ours. It's snowboarding. And community. And you.