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In 1992 the Element seed was planted. Our goal was simple, to be the best we could be, in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today, we continue to create the art, direction and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth with-in ourselves, Element and all that surrounds us.
The Element Story is best told in four chapters. Watch it all unfold in the four-part documentary:
MAKE IT COUNT: The Element Story