"Fly Bikes is a BMX company from Spain. They sponsor big name riders such as Ruben Alcantara who designed the ever-successful tires and grips with Fly. Ruben's pedals have also become very popular due to their grip and weight of under a pound total. US rider Kevin Porter released a successful series with his Tierra frame, forks, and bars that became successful due to the low top tube trend and integrated headset race no the forks. Fly Bikes cranks, though given a bad reputation for earlier faulty batches, have become a very popular crank set for their strength-weight ratio. Fly also popularized the push in bar ends that are now becoming, rightfully, a popular alternative to bar ends with screws, etc." - LAteddy