25 years ago a couple of surfers turned a simple observation into a cultural icon. Nowhere could they find a watch that withstood the abusive conditions of their lifestyle and the damaging effects of saltwater and sand. Necessity being the mother of invention, Freestyle was born and with it an entirely new category. What began as a wrist wallet company quickly evolved to produce the first ever surf watch-The Shark.

For years the Shark dominated the surf industry, becoming the watch of choice for legendary surfers like Kelly Slater, Lisa Anderssen, Mark Foo, and Mike Stewart. With its reputation for durability and dependable water resistance, thousands of surfers worldwide stand by the Shark to this very day.

Freestyle has since evolved into a diverse collection of performance and lifestyle watches including athlete designed, signature timepieces. The evolution continues with the introduction of an eclectic collection ranging from the retro-influenced Capitan to the highly functional Tide 2.0.

Rooted in surf and founded on performance, Freestyle continues its 25 year legacy of enduring quality, durability, and style.

"What began in the early 80's has stood the test of time, proving the world demands and respects a high-quality, water resistant, durable watch at a fair price. Over the years, time has taught us not to fret over the little things, rather just worry about the one thing that really matters. How durable and dependable can we make your watch? That's why every watch we make is backed by our industry leading limited lifetime warranty and depth rated to 100 meters. Bottom line, we worry about the same things you worry about and just like you we are in it for life - surf, skate, snow, wake, ski, bike, action sports, extreme sports, call it what you will, we call it life...Freestyle4life!"