Fremont is (sort of) a side project apparel/shoes company of Lotek Brand. Rich Hirsch put Fremont together with Macneil Bikes artist and flatland destroyer Travis Collier. The art direction in Fremont is very interesting and always produce something unique, and fresh. Many Lotek riders such as Eddie Cleveland and Chase Dehart sport the Fremont goods. Ian Schwartz has a pair of shoes out with them and Chase Dehart has pants out with Fremont as well...