"We've put a lot of heart and soul into building bikes. The same kind of heart and soul Bob Haro invested nearly 30 years ago when he founded the company and invented the sport you're enjoying today. Not much has changed since then, we still build 'em because they're fun to ride. We think Bob would be proud of that. We hope you will be too.Each year we find ourselves talking about how for years the very best riders have relied upon the best products available. How our Pro's don't just know BMX, the are BMX."