COSTA MESA, CA - September 20, 2011 - Hurley has announced the launch of the Rick Griffin limited-edition collection, celebrating the life and work of one of California's most iconic artists. The line is the latest from Hurley's H Space Artist Collections, an on-going series of exclusive printable collections celebrating artists within the Hurley family that have helped shape the surf, art, & music landscape.



"We are very proud to celebrate Rick's life and breadth of work across surf, music and popular culture with this collection," says Scott Patt, VP of Art, Hurley. "It's an amazing honor to keep the timeless Griffin legacy alive for future fans and fanatics past."

The collection will feature a series of five graphic t-shirts as well as a limited-run of Jack Purcell shoes featuring one of Griffin's most well-known original characters, Murphy. The collection will launch exclusively at Mollusk Surf Shops in Brooklyn, Venice and San Francisco in mid-November and will be celebrated with exclusive parties on November 8th at Mollusk Brooklyn and November 10th at the Mollusk Venice. Select friends and family of Hurley, Mollusk and local surf/lifestyle tastemakers will enjoy music, drinks and appetizers and the first opportunity to shop the full Rick Griffin collection.

The collection will become available nationwide in mid-December 2011 at select retail locations.

Hurley and Nike have teamed up with Otis college of Art and Design to create a mentorship and an Art/fashion exhibit to be featured at Hurley's H Space Gallery from October 20^th to December 16^th 2011, which will then be moved to display at the Nike headquarters in Beaverton, OR.

The program focuses on students to gain not only fashion education but to consider the effects on the environment for sustainable products.Specifically to making the garments timeless, material reusable and recyclable,and creating low impact through the process of materials. The 18 look collection was unveiled at the Spring 2011 runway show at The Beverly Hilton.

For full info, Read press release below:

COSTA MESA, CA - September 30, 2011 - Hurley, in conjunction with Nike and Otis College of Art and Design, presents "Considered," an art & fashion-focused exhibit showcasing the works created through the tri-brand mentorship program created by Rosemary Brantley, Chair of Fashion Design at Otis College of Art and Design.

"The problem today is that fashion has become disposable and unsustainable. It is our responsibility as teachers and artists to empower our students to design with consideration," explains Brantley.

"Consumers of the future will choose brands that can find solutions to challenges without compromising design or aesthetic. Designers who excel at creating beautiful and sustainable product will be the leaders of our future."

Students were presented with project parameters rooted in the Nike Considered Index Tool, which considers all aspects of the supply chain from origins of the fiber throughout the life of the product. With that platform in place, students were challenged to consider three themes.

The first, Regenerative, is a focus on reusing, recycling or repurposing materials, garments or found objects to create new apparel expressions. The second, Heirloom, challenges students to create classic, timelessly valuable designs that improve with age and use.

And the third, Sustainable Design, is a modern approach to design solutions, teaching students to consider low impact, environmentally positive supply chains and defy traditional approaches to apparel design through creative use of construction, materials and process.

"For Hurley, the opportunity to support a design mentorship program rooted in sustainability and environmental awareness is one that makes perfect sense as it speaks to precisely who we are as a brand," explains John Cherpas, SVP of Design for Hurley.

"This is more than just a fashion education. It is a consumer education, driving purchase behaviors that take into consideration the environment and sustainable practices in the fashion industry."

Round Three of the Hurley Pro was a showstopper Tuesday at Lower Trestles. While there were plenty of key matches, nothing topped the battle between Owen Wright and the ASP's newest rookie, John Florence.

In the end, Owen survived a huge challenge from the flaring Florence with some fireworks of his own. And with that, the last of the super-rookies were removed from the competition. All three in very painful fashion.

Owen started off with a few mid range scores, holding the lead until John John found his footing and blasted a series of air-reverses on zippery right-handers for a pair of well-deserved 8.5's. Suddenly Owen was needing a 9.06 and staring down the barrel of a throw-away result, with five minutes to shake the nerves and drop a bomb.

The ocean cooperated, sending a solid one-wave set right to Owen, who was able to connect the dots with two massive inverted backsie turns and a floater. While it lacked the variety and flair of John John's waves, it really seemed to tickle the judging panel's pickles, as they gave it a near perfect 9.77 to take the heat from Florence. The debate about that score will likely never be settled.

Gabriel Medina suffered a similar, albeit less impressive, defeat this morning in heat five at the hands of Josh Kerr. The waves were a bit lully during this clash, with both surfers struggling to break into the "excellent" range on any of their scores, and both surfers lacking the aerial consistency that they are generally renowned for.

As the heat wound down to the 1 minute mark, Gabriel held the slight lead with a 5.5 and a 6.5, Josh needing a 6 with priority. Luckily for Kerrzy, a one wave set came right to him. He is on a brand new board after putting his foot through the tail of his favorite stick on his previous wave.

Noticeably shaky, Kerr tags a few turns, nothing spectacular, but he is able to keep momentum through the inside and uncork a frontside air-reverse to finish off with a 6.5 and Gabriel was forced to sit out the back and watch Josh walk up the rocks to sign autographs.

Miguel Pupo suffered possibly the most heartbreaking of the three deaths, in Round Two yesterday against fellow Brazzo Heitor Alves.

The heat started slowly, but would end in a shootout, with both surfers trading air reos and fist pumps. Heitor even threw out Jordy Smith's 'autograph-signing' claim after what would be his winning wave.

The heat came down to the final exchange as Pupo held a 7.5 and a slight lead. Alves would unleash a series of turns capped with a rotating air reverse on a lumpy left for a 7.87, putting him in the lead. Pupo's answer was basically the same as Heitor's except for one small bobble between turns that would cost him the heat. Despite still launching and landing an air reo to finish the wave, he would get a 7.30, losing by 0.07.

You can watch all the heats here.

I guess the lesson here is that rookies have to pay their dues in the big leagues. Even though none of them made it out of the third round, they all put in great performances here and it took heroic performances to take them down. Thankfully France begins in less than two weeks, so the boys don't have too much time to dwell on their misfortune before getting another chance to blow up.

There was definitely celebrating to be had when the students of Grossmont High from San Diego took the prize for Hurley's "Walk the Walk", world's largest High School fashion competition best described as "Friday Night Football" x "Glee" meets "Project Runway."

With 25,000 on the line and bragging rights to boot, 5 High Schools from all over the United States and Canada were chosen to strut, dance and express themselves judged on style, creativity, originality and energy for the grand prize.

All the schools brought energetic choreography which included back flips, back handsprings, unicycles, beachcruising, skateboarding, powerful and creative themes and all around badassness.



Hosted by Vanessa Hudgens of "High School Musical" and judged by a panel of celebrities including: the one and only Bob Hurley, P-Rod, supermodel Marissa Miller, Rob Machado, Pro surfers Carissa Moore and Laura Enever and many more.