Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are usually sold for high prices and manufactured in Japan.
In 2005, Pharrell, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape.
Celebrities known to wear Billionaire Boys Club include: Jay-z, T.I., Lil' Wayne, Nigo, Snoop Dogg, Kanye West, Teriyaki Boyz, Bow Wow, Omarion, Fabolous, Young Jeezy, Jermaine Dupri, Guy Jones Ludacris, Mitchillionaire, Bun B, Slim Thug, Erik Raney,Chris Brown, and Lupe Fiasco among others.
Billionaire Boys Club has flagship stores in New York, Tokyo and Hong Kong.
Aside from the clothing line, Pharrell has also created his own skateboard team to gain street credibility. The team is called "Team Ice Cream"; they have created several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. Some members of the team are Jacob Walder and Evan Hernandez. In 2008 Terry Kennedy left Ice cream for Supra Footwear along with a lot of other Baker and Krew riders.