"Lotek is a footwear and apparel company based around BMX. Rich Hirsch started the company in an effort to create an image he and his friends agreed with. Fremont is a side project, if you will, of Lotek that also produces footwear and apparel, but with the art direction of Travis Collier. Signature shoes have been dropped with Aitken, Cleveland, Schwartz, Dehart, Roche, & Enns. They are always updating their blog with some goods, so don't refrain to check the website for what's bread." - LAteddy