Madera is a BMX company that is sort of a side project of Profile Racing. Madera was meant to be more affordable than Profile so the people who wanted that Profile quality could get it at a lower cost. The difference lies in the production or something. It is still made in the USA. Ah, here we go...

"What's the difference between Madera Cranks and Profile Race Cranks?
--The biggest difference between the two is that Profile Race Cranks are stamped with the Profile Logo and feature more finish work before they are chromed or powdercoated. The tubing is the same for both. Madera Cranks are only available with solid CrMo BB spindles, and are only available in black. Madera Protocol Cranks do not have the Profile Limited Lifetime Warranty, but low-cost crash replacement pricing is available.

Can I upgrade my Madera Cranks or Hubs with Profile Ti parts?
--One of the ways that we can keep the price of Madera parts down is to offer them for sale with only a few options. However, you can upgrade the cranks and hubs at a future time with any of our Hollow CrMo or Ti upgrades.

* For the Protocol Cranks, you can get a hollow CrMo or solid Ti Profile bb spindle, as well as CrMo or Ti flush mount bolts.
* For the Pilot front hub, you can get Ti 3/8 bolts
* For the V2 cassette hub, you can get Ti drivers, Ti 3/8 bolts, Hollow Cr Mo or Ti 14mm axles, or Solid 14mm axle, with CrMo or Ti axle nut

All of these upgrades are just that- aftermarket upgrades, and are not available as substitutions at the time of purchase.

Are Madera parts made in the USA?
--Yes, all Madera parts are made in the same factory by the same machines and the same guys as Profile Racing parts." - madera.net