Burton and Mountain Dew have partnered up for The Green Mountain Project, focused on improving sustainability to create new outerwear and apparel made from recycled plastic bottles.

They will be made from 50 % recycled plastic bottles and 50% organic cotton.

Danny Davis rides for both Burton and Mountain Dew check out what he had to say about the project in vid below:



Words from Burton:

BURLINGTON, VT (November 16, 2011) Burton Snowboards and Mountain Dew today announced a new partnership focused on improving sustainability in apparel and outerwear. Specifically, for the 2012 and 2013 product seasons, the two brands are working together to change the way outerwear and apparel are made, by creating sustainable fabrics out of recycled plastic bottles and implementing this material into key products within the Burton line.

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton's Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x Mountain Dew tees include three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo. The 'Flake' model has a simple, bold hand-drawn snowflake with the word 'Burton' etched in the center. Finally, the 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport. Each t-shirt retails for $27, and the series is available beginning today exclusively at Burton US Flagship stores.


This first collection of t-shirts is just a taste of what Burton and Mountain Dew have planned when it comes to integrating recycled plastic bottles into fabric. For future product lines, the brands will continue to increase the number of styles that use this sustainable fabric, with outerwear being the next key focus. Starting in the fall of 2012, Burton will also expand distribution of these products to Burton Authorized Dealers, so local snowboard shops can carry these new, sustainable outerwear and apparel styles.

Professional snowboarder Danny Davis, who rides for both Burton and Mountain Dew, is backing the new sustainability partnership and had this to say, "For me, being a part of the Burton and Mountain Dew project is just a cool way to help the environment, and it's good to see both companies working together to reduce and reuse some of their materials."

Our buddies over at Skateboarder Mag know Paul Rodriguez pretty well, probably a whole lot better than you do. To prove this fact, and really rub it in your face, they've teamed up with Paul and Mountain Dew to give away one of Paul's setups every week for all of October. Just sign your name. its as easy as it gets.

Click on over here

In Texas, some lake jumpers get together with Mountain Dew to produce one hell of a lake jump. I believe Joe Franz/Frans from T1 is in there. This has always looked fun. Maybe one day I will get to participate. Not too many lakes by the beach in LA...

It's practically July 1st and you can already start fantasizing about what will happen during the Winter Dew Tour next season. Alli just released the schedule so start making plans now. Each season seems to get nuttier than the past and I'm sure 2011-12 is no different. With the progression and balls that accompany the snowboarding world we live in - things can only get better from here.

Full press release below:

BurrRidge, Ill. - June 29, 2011 -The Winter Dew Tour today announced the host resorts and dates for the 2011-12season. Showcasing the world's top freeski and snowboard athletes competing in slopestyle and superpipe, the Winter Dew Tour begins at Breckenridge Ski Resort in Breckenridge, Colo., December 15-18, 2011, continues to Killington Resort,in Killington, Vt., January 19-22, 2012 and concludes with the Toyota Championship at Snowbasin, a Sun Valley Resort, in Ogden, Utah, February 9-12,2012.

Boasting the largest media platform in all of winter action sports, The Winter Dew Tour will be televised live on NBC with additional domestic and international programming reaching more than 200 million households worldwide.

"I love the Winter Dew Tour because you can always count on having the best halfpipes and slopestyle courses, with the world's top athletes doing what they do best," said Dew Cup Champion Louie Vito. "Winning the overall Dew Cup was a big accomplishment, and I look forward to defending it this season!"

The Winter Dew Tour continues its commitment to progression in winter action sports, featuring premier 22-foot superpipes and the highest level at each stop. Cornerstone elements including live music and a festival village will remain a mainstay of the Tour. Rising freeski and snowboard star swill also have an opportunity to solidify a regular spot through a qualifying system hosted at the first event.

"The Winter Dew Tour continues to be the most successful winter action sports tour by continuing its tradition of setting spectator attendance records, attracting the world's top competitors and enjoying partnerships with the country's premier resorts," said Chris Prybylo, General Manager of the Winter Dew Tour."A standard of excellence for winter action sports has been set, and we look forward to building upon it during the 2011-12 season."

The complete 2011-12 Winter Dew Tour schedule is as follows:

Date Location

Dec.15-18 Breckenridge Ski Resort -Breckenridge, Colo.

Jan.19-22 Killington Resort -Killington, Vt.

Feb.9-12 Snowbasin Resort -Ogden, Utah - Toyota Championship

Entering its fourth season, the top athletes in the world will take part in the 2011-12Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at the Toyota Championship at Snowbasin Resort in Ogden, Utah. The 2010-11 Dew Cup champions include Bobby Brown (Freeski Slopestyle), Kevin Rolland (Freeski Superpipe), Jamie Anderson (Women's Snowboard Slopestyle),Torstein Horgmo (Men's Snowboard Slopestyle), Kelly Clark (Women's Snowboard Superpipe) and Louie Vito (Men's Snowboard Superpipe).

Enter for a chance to win Mountain Dew snowboarder Danny Davis' favorite things! Four lucky fans will claim a prize pack that includes a MD Burton snowboard deck, a Martin acoustic guitar, an Alien Workshop skateboard complete and a set of FRENDS headphones. Find out for yourself why It's Different on Danny's Mountain. All you have to do it enter your information HERE...