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NEFF was started by Shaun Neff, in Southern California during the year 2002. Growing up in California surrounded by the skate, surf and snow culture and active in those sports he always had the dream to be apart of the business side of the industry. Originally starting out as a clothing company Neff made a couple shirts and hats and the adventure began. Shaun hustled the product out of his car buying 99 cent headbands marking Neff on them with paint pens then giving them to friends as the Neff vibe began. Shaun then moved up to Utah to attend college at BYU where he then met several key individuals in the industry. The first and vital character to the NEFF story is Nate Bozung who Shaun met at the TRUE LIFE video premier and the neff-bozung relationship began. Shaun and Boznutz would hand-knit beanies and headbands giving them to the biggest, dopest pros in the snow industry. Chilling with Bozung and other pros such as: Travis Rice, IIkka Backstrom, Laurie Heiskari, and skaters Lizard King and Adam Dyet he realized to get them apart of the program and not conflict with clothing sponsors the company would have to focus on headwear. NEFF HEADWEAR was born being the first authentic core snow and skate headwear company in the game. That was the genius of our move at NEFF that really allowed us to go global under a unique niche of headwear.
Neff today is supported by some of the biggest snowboarders and skateboarders in the world as well as key personalities and DJs across the globe. NEFF is currently located in Ventura California and is sold in most key core skate and snow shops in the world. At Neff we are all about having fun and bringing new vibe and steeze to the game. At NEFF we are always the company that shows up at the tradeshows and gets instant buzz from our product and unique style it throws out. Shaun Neff describes Neff Headwear in his own words, "we are like a gumball machine spitting out endless flavors for the World to consume." Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning HEADWEAR, which has always been and will continue to be the focus in spreading the Neff love.