Recently had a little Q&A with the creator and founder of Neff Headwear.
No longer known for just their beanies and hats, the Co. has expanded into jackets, watches, gloves etc.
Neff is located by the shores of sunny Southern Cali. with many talented people that stand behind them like Kolohe Andino, Greg Lutzka, Snoop Dog, Chas Guldemond, Jordy Smith, Scarlett Johanasson plus many more. This brand has created a clothing culture that is youthful, colorful and alive.

Lets have a peek inside the Brains behind the Brand: This is the Neff Experience...

State your name (nickname) and your business-
Shaun Neff, everyone calls me Neff. CEO of Neff Headwear.

Age?
32

How did you get into your business?
I've always been intrigued with branding and with the surf/skate/snow lifestyle and culture. I love to surf and snowboard and love the whole fashion element of the business. It was always a dream of mine to have a surf/skate/snow brand so I just went for it without much knowledge on how to actually do it. I'm lucky it worked out.


What inspired you to start Neff and when did you realize Neff could be more..
Loving this industry and loving the youth culture, I wanted to do all I could to try to make a little spot in this world.I remember one time I was listening to my radio in the car and a few the biggest songs of 2010 came on in a row - Snoop, Lil' Wayne, Katy Perry, and Far East Movement. In all of those music videos every artist was rocking Neff. I just remember going "wow, this is gnarly". That's when I started realizing it could be more.

Describe your typical "Day in the life"
I like to get up no earlier than 8am and pop into the office, answer 100 or so emails and then attack whatever is on my plate that day. I like to put most of my energy into design and creatively driving the company, but because we have grown so fast I get caught in business meetings a lot. It's definitely not as fun, but it has to be done.

You have alot of people reppin for Neff. Pro athlethes like Kolohe Andino, major musicians like Snoop Dog and Movie Stars such as Scarlett Johansson, Is there any one in particular you have met that made you starstruck? If so Why?
It's humbling and crazy to meet all the different personalities and celebrities that have been rocking Neff. From Lil' Wayne to Matt Damon and all walks of life, it's amazing. I've been interacting with Snoop for a couple years now and I see him about once a month. Every time I'm in a meeting with him or hanging out with him I can't help but think how crazy it is that I'm working with the person that me and my friends grew up listening to all the time.

Favorite sports?
My favorite sport that I like do to is surfing, but I'm a huge NBA and NFL fan and I also am into college sports. Just hyped on sports all around.

Favorite athlete?
Michael Jordan

Favorite music/musician?
I'm down with so many different musicians and music genres that I can't pick one.

Favorite word or phrase you overuse?
Freak

Inspiration for the brand? Inspiration by outside sources, music, art, TV shows,etc
I basically grab inspiration from everywhere I go. If I'm at a restaurant I'm looking at fonts on the menu, the color of the carpet, art on the wall, and what the people in the restaurant are wearing. I'm constantly grabbing inspiration. I also like looking in high-end fashion magazines and children's coloring books, haha.

How would you describe yourself in 3 words or less?
Never stopping madness

Which talent would you most like to have?
To fly

If you were to die and come back as a person or thing (animal), what would it be?
One of the apostles so I can hang with Jesus.

What things can you never leave home without?
Cell phone

Vision for the future and mission statement for brand? and What is your motto?
I envision Neff continuing to grow and continuing to put out freshness for years to come. I always describe Neff as a gumball machine spitting out endless flavors.

Favorite all time pieces of Neff? and your personal picks for must haves?
My favorite piece is the old school head band I bought from the 99 cent store and branded myself is my favorite Neff piece. It ended up getting on X-Games front and center and it was the first time I ever saw Neff on TV.

My personal holiday pick is our beanies always, because I believe we have the best beanies in the world. For all the shredders, I would say our soft shell jackets and gloves are the best.

Tis the season to give back. As the holiday season moves into full swing, Neff Headwear and Scarlett Johnasson have joined together in a charitable effort to help fight cancer by raising money for the City of Hope research organization.

Read on to see what this project is all about and how you can get your hot little hands on a Neff hat designed by ScarJo herself.

California December 2, 2011 - Hollywood leading lady and star of Iron Man 2 and soon to be Iron Man 3, Scarlett Johansson has joined forces with leading active lifestyle brand, Neff Headwear to help raise money for City of Hope-one of the nation's leading cancer research, treatment and education centers. In the project, "Neff Hope," ScarJo co-designed a line of Neff beanies that are made from 100% organic cotton (a first for Neff) that will be sold exclusively
at Zappos.

For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.

"I helped create this Neff Beanie with the hope that every purchase might make a cancer
patient feel a bit more comfortable during his/her treatments," explained Scarlett, "and look
cool and be cozy all the while. The beanies are eco friendly too, so they're as nice to the earth
as they are to the person wearing them," says Johansson.

"As Neff has grown internationally, we have had the opportunity to work with incredible people
all over the world, but never directly with such an important organization like City of Hope,"
said Shaun Neff, Founder of Neff Headwear. "By adding Scarlett Johansson's passion and
lending her name and creativity to this partnership, we are able to introduce two beanies that
we're confident the patients will find cozy and comfortable while they undergo treatment."

About Neff: Launched in 2002 by Shaun Neff in Southern California, NEFF HEADWEAR
was the first authentic core snow and skate headwear company in the world. Today,
Neff is supported by some of the biggest active sports athletes in the world as well as
key personalities across the globe. Neff is currently located in Ventura, California and is
internationally sold in major action sports retail stores. Neff is all about having fun and bringing
new vibes to the world. "We are like a gumball machine; spitting out endless flavors for the
world to consume," stated Shaun Neff when asked to describe Neff Headwear. Neff has
huge plans for the future and will continue to focus on the core roots of the brand meaning,
HEADWEAR, which has always been and will continue to be the focus in spreading the Neff
love.

About Zappos.com: Established in 1999, Zappos.com has quickly become a leader in
online clothing and shoe sales by striving to provide shoppers with the best possible service
and selection, with gross merchandise sales exceeding $1 billion annually. Zappos.com
currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com
was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST
COMPANIES TO WORK FOR". Zappos.com is proud to be named a J.D. Power 2011
Customer Service Champion and is only one of 40 companies so named in the U.S. In 2010,
Zappos.com was awarded the STELLAService seal for outstanding customer service, an
elite ranking given to top-rated retailers on the Web.

About City of Hope
City of Hope is a leading research, treatment and education center for cancer, diabetes
and other life-threatening diseases. Designated as a comprehensive cancer center, the
highest honor bestowed by the National Cancer Institute, and a founding member of the
National Comprehensive Cancer Network, City of Hope's research and treatment protocols
advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast
of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer by U.S.News
& World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow
transplantation and genetics. For more information, visit www.cityofhope.org

Leave it to NEFF Headwear to present a holiday contest that involves Kool-aid. Yes, that's right, your favorite headwear brand is giving you the chance to win loads of free gear for tapping a video of you slamming packs of Kool-Aid and making the best SuckerFace.

Watch the video below for all the details.



**SuckerFace Challenge** Every Monday until 2012 NEFF will be launching a new contest on Facebook brought to you by Mr. Neff. Take a video of you and your friends competing in a SuckerFace Challenge. We are looking for the most creative way to cram packs of Kool-Aid in your mouth and make a SuckerFace. Submit the videos to info@neffheadwear.com.

Meet Mr. Neff, if you dare.



Excuse us, we've got to go stack up on packs and packs of Kool-Aid for this awesome contest. OH YEAH!

Neff Headwear, the skate, surf, and snow brand just released this interesting video that totally got our attention. We aren't sure what is going to happen on 11/21 but we suggest heading over to Neff Headwear Facebook page to find out.

Between Bozung and this, Neff totally has something kooky up their sleeves.

The funny and talented men of the music group "The Lonely Island", which includes SNL player Andy Samberg have joined forces with Neff headwear and apparel for limited edition T-shirts.

With many hits like "I'm on a boat", "Jizz in my pants", and "Like a boss" their 2011 release of their 2nd album titled "Turtleneck and Chain" was the inspiration for the collab.

Check it.

Ventura, California November 8, 2011 - Neff is proud to announce their newest collaboration with The Lonely Island. Three limited edition tees all sport Neff's unmistakable Sucker-Face logo inspired by The Lonely Island's new album"Turtleneck & Chain." With the drop of the group's new album and the explosion of the Neff brand, this is sure to be the hottest tee this holiday season. All 3 limited edition tees are available exclusively at Zumiez.

"I'm super hyped to team up with The Lonely Island," says Neff front man Shaun Neff. "Working with them has been a blast. Their music is energetic and fun.. Just like Neff."

Visit Neff at www.neffheadwear.com