Each year, Oakley has a prominent presence at the Sundance Film Festival in Park City, Utah, thanks to their "Oakley Learn to Ride" program. This year, the event was bigger than ever, and numerous celebrities were paired with professional riders and instructors for a day of shredding. Instructors included pro riders Danny Kass and Dingo, former X Games host Sal Masekela, and GrindTV video host Erica Hosseini. Celebrities included Adrian Grenier from "Entourage," Victoria's Secret model Alessandra Ambrosio, and Academy Award winning actress Octavia Spencer. Some of the stars were seasoned snowboarders, and others were new to the sport. Who do you think blasted down the mountain, and who fell flat on their face? Check out the recap video below to find out, and click the photo above to view a gallery of the event.
Now that 2012 has come to a close, it's the perfect time to trade in those tired, old snow clothes, gear, and goggles and upgrade with some fresh new threads and products. To help you out with this, we've complied a list of the top gear for 2013.
K2 Eco Light Board
From powder to the park to the superpipe, this board is our top pick for all-mountain crushing in 2013. The Eco Light is pro snowboarder Gretchen Bleiler's go-to board of the season, which further confirms our adoration for this technically advanced and progressive piece of work.
Ride Fame Binding
Ideal for advanced freestyle ladies, the Fame is a high-performance snowboard binding that is light, durable, and most important, ultra-comfortable. The new design is sleek and ready to be ridden all over the mountain in winter.
Nike Vapen Boot
The Vapen boots are like nothing we've ever ridden before. They are the epitome of comfort, and the inner liner will keep your toes warm and cozy all day. The eye-popping snakeskin design is edgy and will draw just enough of the right attention to you on and off the hill this season.
K2 Contour Boot
These high-performance, high-style boots feature a duel boa lacing system that will have you laced up and ready to ride in no time. The Vapen liners are comfortable and warm and pro rider Leanne Pelosi's top pick of 2013.
Oakley Garage Rock Sunglasses
These glasses salute the '60s and rock 'n' roll culture and feature metal detailing that gives off a smooth, classic look.
Holden Standard Skinny Pant
The Standard Skinny Pant features a slim cut and stretch twill that allow for supreme movement and comfort. Toss out those ill-fitting baggy pants you used to rock in 2012, and upgrade this season with these must-have skinnies. They are definitely our go-to riding pant for all of 2013.
Oakley MFR Jacket
Oakley teamed up with pro rider Marie-France Roy to create the MFR Jacket, which is made with 50 percent recycled polyester, honoring MFR's respect for the environment. It has fleece in all the right places, features breathable waterproofing, and a removable faux fur piece that trims the hood. The jacket's defining, commanding style makes it an essential snow piece in 2013.
Oakley Elevate Snow Goggles
The best way to kick off a brand new year is with the Oakley Elevate snow goggles. The sleek style of these goggles, coupled with their unparalleled comfort, will have you seeing through all types of winter conditions in 2013.
The latest in Oakley's "Dispatch" series comes to us from the island of Java in Indonesia. Team members Seabass Zietz, Dustin Barca, Lee Wilson, Eric Geiselman, and Danny Fuller followed local legend Betet Merta deep into the jungle to a secret reef set-up where right- and left-hand slabs awaited. Much of Bali and Lombok are now very crowded, but the ferry rides and long overland journey have kept Java off the radar for most travelers. The sheer dangers of this reef pass should keep it that way for some time.
Two-time Olympic snowboard gold medalist and multiple X Games gold medalist Shaun White has mastered a new trick that has eluded him since 2009: the double alley-oop backside rodeo.
"It's like doing a reverse Gainer. You're running forward and doing a backflip or going backwards and doing a front flip," White said in an interview with ESPN. The trick's off-axis spin makes it incredibly difficult to land, which is why it has never been stomped in competition before.
Last February, White and his long-time sponsor Oakley set out to change that by holding a private halfpipe session at Northstar-at-Tahoe in California. White first attempted the trick in a foam pit until he felt confident he could land it on snow.
Now as the professional halfpipe season draws near, White and Oakley released a video of White stomping the trick, which shows he has it on lock.
According to ESPN, there are only two other riders, Danny Davis, and Elena Hight, who have ever landed the trick, and each did so after White. So will the double alley-oop backside rodeo be the ace in Shaun's back pocket--the card he'll play when the competition edges too close this season? We'll have to wait and see.
View the video below to see the trick and head to ESPN to read the interview with White.
Eric Koston continues to be regarded as one of the best street skaters of all time because of his technical prowess, relentless ambition, and desire to push progression.
The California-native has also been making headlines as of late with his new Oakley Signature Series, and his new documentary by Vice, Epicly Later'd. We had a chance to catch up with "Froston" for the low-down on the new series, his Oakley line, and the pressure that comes from being known as the "Tiger Woods of skating."
You have a new series with Vice, Epicly Later'd. What can we look forward to seeing in it?
It's basically a mini-series-- a documentary about my life. It's a bit overwhelming, but it's cool. I'm honored that they want me to be the subject matter of this documentary. It's heavy duty.
Pro Skater, Brian Anderson was quoted as saying you're 'like the Tiger Woods of skating. One of the best skaters to walk on Earth.' What kind of pressure does this put on you?
It's pretty nuts, but I don't know if I look at it like that. I don't necessarily look at it like an amount of pressure put on me, but maybe when I'm skating, or trying something new or hard for me, that's when I feel the pressure. I don't necessarily look at it like, 'Oh, I'm going to disappoint the world if I don't land this trick,' it's more me being stubborn and hard-headed if I'm not making something. The pressure comes from the challenge and getting through the hard times to get what you want.
You're known for always being on the cutting edge, and pushing progression- What is it that drives you?
It's the need for something new. It's about challenging yourself. Of course it's fun to land a trick you can do, but it's awesome to try something new, and it's the sense of accomplishment after doing something no one else has done. It's just seeing what you're made of. Guts, I guess is what it comes down to. That urge, it doesn't go away.
What are your thoughts on the Vice series and how it will portray you?
It's a full-on history, from the past to the present. I'm interested to see what they dig up. I'm not aware of all of it, so it'll be surprising to me at some points, I'm sure.
You recently launched your second line with Oakley, the Eric Koston Signature Series- what does this new line entail?
Yes, I partnered with Oakley about 3 years ago, and made the wood grain finish in the Frogskins. Now, we've followed up with a new line that features a classic tortoise shell design in the frames. The design is featured in the Frogskins, Holbrooks, and Plantiff's and has my signature stamp of approval.
You have a new signature line, new series, what else do you have up your sleeve?
This summer I'm going to Europe, mainly Milan and Barcelona for the new GIRL Skateboards video which is premiering in November. So I got to get out and ride my skateboard. That's next. It's a big project coming up, so I'm going to be really focusing on that. It's going to be another Spike Jones Production, so the pressure continues.
Check out the trailer for Vice's Epicly Later'd and head to Oakley to snag your pair of Eric Koston Signature Series frames.