Since 1990 Felix has been a driving creative and promotional force that has generated the sales of millions of units in the Action Sports World.

Since turning pro in 1990 Felix has become one of the most recognized and sold skateboarders throughout the world. He continues to increase his popularity with the new generation by maintaining a progressive professional skateboarding career, hosting @ the XGAMES, producing Action Sports related media, and being a TV personality.

From selling over a million units of personally endorsed products, to touring and doing press in over 20 countries, Felix is considered the largest Latino figure in the history of Action Sports.

While leading marketing departments he has managed some of the most successful athletes in the industry. From discovering them, to helping create their stardom. As the creative direction behind some of the most successful lines, the styles Felix has designed have lead sales for seasons in various categories.