Premium is a BMX company owned by Haro Bikes. They produce complete bikes, frames, parts, and apparel. Garrett Reynolds, young rider with amazing talent, just releases a sig frame with them called the Deathtrap. They produce complete bikes suitable for young kids wanting something to shred on to grown ass men needing a bike to support their beer bellies. They also recently released a low low top tube frame appropriately called the "Low Pez" in an expensive light version and cheaper, heavier version. I love that because I don't like spending $400 on a frame when I could spend $200 to $250 on for a heavier version... nice.