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 AboutRVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself. PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP) - a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence. Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community. EventsVideo Footage | A D V E R T I S E M E N T RVCA: Congratulations to @ich3ryl22 for winning the @RVCA Smokestack Jacket. Check back next week for future contest...Friday, November 20, 2009 10:56am PST RVCA: Congratulations to @ich3ryl22 for winning the @RVCA Smokestack Jacket. Check back next week for future contest... RVCA: http://vimeo.com/7711508 - MindTheGap // Friday, November 20thThursday, November 19, 2009 4:05pm PST RVCA: http://vimeo.com/7711508 - MindTheGap // Friday, November 20th RVCA: RT and follow @RVCA to enter and win the Smokestack Jacket - http://tinyurl.com/yfnry8y #RVCA (Last Day -- Winner Announced Tomorrow!)Thursday, November 19, 2009 8:29am PST RVCA: RT and follow @RVCA to enter and win the Smokestack Jacket - http://tinyurl.com/yfnry8y #RVCA (Last Day -- Winner Announced Tomorrow!) RVCA: http://holidaysale.rvca.com - 2 more weeks to go till the @RVCA Holiday Warehouse Sale! Get your Speed Pass if you haven't already.Wednesday, November 18, 2009 8:47am PST RVCA: http://holidaysale.rvca.com - 2 more weeks to go till the @RVCA Holiday Warehouse Sale! Get your Speed Pass if you haven't already. RVCA: You're welcome, glad you like it! RT @JoeBoo428 Thanks again to @rvca for the Fedor tee!!! Oh yeeeee!!! http://twitpic.com/pxrmkTuesday, November 17, 2009 7:29pm PST RVCA: You're welcome, glad you like it! RT @JoeBoo428 Thanks again to @rvca for the Fedor tee!!! Oh yeeeee!!! http://twitpic.com/pxrmk Vimeo / RVCARVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community. Source: http://vimeo.com/channels/rvca "Whale Song" for Modest MouseMonday, November 2, 2009 9:37am PST View Production Stills on Flickr:flickr.com/photos/bentimagelab/sets/72157622256680339/flickr.com/photos/bentimagelab/sets/72157619746721753/-The indie rock band Modest Mouse is getting the royal treatment from Bent Image Lab’s new director/partner Nando Costa. Just completed, the band’s new music video is a dark and expressive piece of film-making. Heavily rooted in live-action, the impressive six-minute video includes intense moments of stop motion, visual effects, and motion graphics techniques, all brought to life within the studio’s walls. The visuals follow an artist who enters his personal sanctuary where he is presented with a hand-crafted drawing tool that assists him in materializing his mental impressions. Through drawing circular patterns, the machine discharges an endless web of yarn that guides him through his visual representations of his memories. The story progresses to reveal that he is divided between two worlds, one of dull reality and the second of warped memories. In the process of finding a way out of his consciousness, he is trapped between the two competing spaces, which eventually inflict lethal damage, acting as metaphors to self-destruction.This lyrical and moving piece was conceived by Nando Costa working closely with lead singer/guitarist Isaac Brock to polish some of the film's intricacies. Featuring a seamless combination of live-action and stop motion that alternates between stage shots of Modest Mouse and a spiraling dream-like world of ever-shifting landscapes, Whale Song is a stunning representation of the combined capabilities of Nando and Bent. The variety and execution of the VFX portions of the video – from yarn reeling into complex patterns to a guitar that plays with no musician attached – strongly evoke the confused and surreal patterns of one's warped memories. Additional creative touches such as animated and intricate photographic collages and giant CG snails sliding across the band's stage – add variety and depth to the surreal world. “This new video is the perfect showcase for the benefits of the collaboration between myself and Bent,” noted Costa. “I typically wouldn't have created a film with this much live-action or stop motion, and Bent also wouldn't normally approach a project with such a strong motion graphics influence, which is what I have long specialized in. With such well integrated in-house teams, I can’t imagine that there’s a project out there that we couldn’t pull off.” One of the challenges in Whale Song was to recreate the contours of an ever changing, disorienting and intriguing series of landscapes. Costa shot the majority of the piece with Bent’s RED One cameras, which came in handy for their 4K capabilities when adding camera movement in post. In order to create the feeling that lead singer/guitarist Isaac Brock was being split up between two competing scenarios of pure reality and his imagination, for example, Costa mounted two of the RED cameras side by side on a custom plate, each with identical lenses set at an angle to simulate a stereoscopic effect. In another instance, band members that appeared to be standing on the ground were actually hoisted aloft and secured to a fake ground plane, which meant that the stage floor was perpendicular to the ground. This situation intentionally restrained their flexibility and shifted the gravity, adding oddness to their movements.Costa used a variety of frame rates, ranging from time-lapses at 6 frames per second, to 1000 fps shots from a Phantom camera to give the feeling of variety of speed in the character's memories. Blue screen stages were used extensively to place Isaac against the varying landscapes of mountains, dense forest valleys, and deserts. Bent's CG department was also responsible for creating significant portions of the video's landscapes and scenic elements. During production, Nando and his team relied solely on a very detailed script containing technical and creative notes, live-action and animation guidelines, with specifications for composting and stop motion, which were all previously defined and polished by the director. “From what I’ve learned, producing a project at Bent is a wonderfully self-contained experience,” noted Costa. “From building intricate props to figuring out complex CG shots, Bent has specialists in all fields. I’ll walk over to the stage for live-action, then back to compositing, load the footage and work from there. It makes the whole process immeasurably easier, and creatively freeing.” “Seeing this video makes me feel good about what we’ve done here at Bent”, stated Bent EP Ray Di Carlo”. We set out to establish a creative clubhouse atmosphere where talented people like Nando could come to work. I’ve always admired directors who can hold a project’s final vision in their minds eye and are able to let the talents around them do their respective jobs for a projects whose creative whole becomes more than the sum of it’s parts, and that defines Nando. Seeing Nando come in, suddenly doing things that he wasn’t used to doing, and still delivering at a high creative and technical level, means that David, Chel and I were able to create a place where everyone learns others’ disciplines. That’s rare. It’s what we set out to do – what we originally wanted -- but when you see it work, it’s amazing.” Concept:After entering his personal sanctuary, an artist is presented with a hand-crafted drawing tool that assists him in materializing his mental impressions. The machine discharges his thoughts as an endless web of yarn that guides him through his physical thoughts. The story progresses to reveal that he is divided between two worlds, one of dull reality and the second of warped memories. In the process of finding a way out of his consciousness, he is trapped between the two competing spaces, which eventually inflict lethal damage, acting as metaphors to self-destruction.Credit List:Music: Modest MouseAnimation Studio: Bent Image LabDirector: Nando CostaExecutive Producer: Ray Di CarloSenior Producer: Tsui Ling ToomerProducer: Kara PlaceProduction Coordinator: Ryan ShanholtzerDirector of Photography: Bryce FortnerMotion Control Operator: Jim BirkettGaffer: Adam Burr, Jim BirkettPhantom HD Technician: Benji BruckerProduction Assistants: Andrew Ellmaker, Charlie James, Esa Di Carlo, Morgan Hobart, Samuel MoyleKinetic Sculptor: Ben HopsonSet Designers: Nando Costa, Solomon BurbridgeSet & Prop Fabricators: Daniel Miller, Eric Urban, Greg Fosmire, Jamie Hanson, Jen Prokopowicz, Justin Warner, Kimi Kaplowitz, Marty Easterday, Sarah Hoopes, Solomon Burbridge,Art Department Coordinator: Evan StewartArt Department Intern: Jessie WeitzelCarpenter: Drew LytleGraphic Designer: Nando Costa3D Lead: Fred Ruff3D Artists: Eric Durante, Shirak Agresta2D Animation & Compositing: Brian Kinkley, Brian Merrel, Jay Twenge, McKay Marshall, Nando Costa, Orland Nutt, Randy WakerlinRotoscoping: Ben Blankenship, Randy WakerlinCompositing Intern: Dustin DybevikStop-Motion Animation: Jen Prokopowicz, Marty EasterdayStill Photography: Jared Tarbell, Nando CostaProcessing: Barbarian GroupBehind The Scenes Photographer: Ben BlankenshipSpecial Thanks to: Isaac Brock, Darrin Wiener, Linn OlofsdotterLinks:Band's Website: modestmousemusic.comBand's Blog: modestmouse.comBand's MySpace Page: myspace.com/modestmouseAnimation Studio: bentimagelab.comRecord Label: epicrecords.comContact Info:Animation Studio: (503) 228-6206EP: rayd@bentimagelab.comDirector: nandoc@bentimagelab.comPress:- Showcased at Seattle International Film Festival during "Bumbershoot"- Premiered on Pitchfork.com- Featured in Stash 61Cast: Bent Image Lab, Nando Costa RETNA / The MacThursday, October 29, 2009 3:20pm PDT This collaboration piece was put together by RETNA and The Mac on the walls of RVCA HQ.Cast: RVCA RVCA & CINELLI @ SEIZEMonday, October 26, 2009 7:43am PDT Exhibition "J'ai mis un tigre dans mon vélo" which mean I put a tiger in my bike. With photos from Cédric Viollet, illustrations by Guillaume Jolly, and paintings by Jérôme "Cloben" Romain. There is the Barry Mc Gee x CINELLI x RVCA's bike in exhibit at the "SEIZE galerie" in Marseille, France.Film shot and edited by David Pieau.Cast: RVCA Matt Costa @ RVCATuesday, October 20, 2009 11:32am PDT Matt Costa stopped by RVCA HQ the other day and gave us all an intimate show.Cast: RVCA Erin Wasson x RVCA - SS10Wednesday, September 23, 2009 11:23am PDT Erin Wasson x RVCA Spring 2010 debut at NY Fashion WeekCast: RVCA Contact Info.Headquarters:960 W 16th Street Phone: (949) 548-6223 Sports:Skateboarding, Surfing Website: |
