Santa Cruz Skateboards (also known as SCS) is the name of a U.S. sports equipment and outfit company based in Santa Cruz, California. It was started in 1973. Santa Cruz is owned by Richard Novak, and is part of the NHS Inc family.

In 2006, Novak threatened to move NHS and Santa Cruz Skateboards out of Santa Cruz. Santa Cruz Skateboard Decks are now made in China.

Santa Cruz' main products are skateboard decks and wheels. Santa Cruz also produces snowboarding and surfing equipment under their own specific companies.