Some text-like news. Daniel Dhers won the Simpel Summer Session in ESTONIA.
Ryan Sher has a nice bike check on ride probably from the Japan Trip.
And Kyle Hart rides professionally for Subrosa now. Go Subrosa!
My verdict for today... too many videos in BMX. Please stop the web edits!
It has felt like a week since I have been in this office. But in reality it was three days. Of fun.
The video attached to this blog is a few clips of mAndrew and I from the weekend. Enjoy...
Subrosa has a photo flipbook up on their site from their Japan trip and many other things on their site worth checking, so click the link because Ryan always has something interesting up there.
Famed BMX website GRINDSTATE is back up and running... let's see what happens this time...
I'll be honest. I voted hardcore for this video. T-Nez is the nicest dude, has dialed nose manuals, what more do you want?
Harry Main and Jeremiah Smith almost make me hate riding because they take it to a level that seems so impossible to achieve. Regardless, these guys are the definition of talent so watch these clips from Woodward...
The Metal dudes are crazy... Albie is no exception. Here is his youtubed part from Dead Bang...
Simple took a Euro trip to produce this web video. WATCH IT. I was reluctant to watch just another web video but this isn't just another web video. Who are these dudes? Mad style. Mad tricks. Get at it...
Here is a fun little edit of Chris Childs riding a new bowl at the Haven Skatepark. Where is this? If you live there, get at it...
Road Fools 17 trailer... you know what to do...
The week after X Games is always a tiring one. You get more than your fill of action sports, but then, to your surprise, they keep on happening. It's weird. The X Games is just finished and you are overwhelmed with photos and videos and news and while you are doing that... Subrosa goes to Japan, Mutiny plans a premiere for their upcoming video, Mike Escamilla is doing grind loops for TV, Levi's holds a skatepark demo that I went to, and web videos are still dropping. And they are dropping, in fact, more than usual. GAH! Just pick and choose folks...
Do you like the Kink team? Well, if you don't I do not know what is wrong with you because Chris Doyle, Sean Sexton, Darryl Tocco, and James Steele are on it. AND in this video they are touring Canada during that recent big BMX craze Canada had with the 10pack tour and Macneil and Animal also doing things... watch it.
Scott Ditchburn is an amazing rider from the UK who rides "FLOW" for Subrosa Bikes and also rides for Odessa Footwear and his crew, DUB bmx. I don't know what to say about this guy, just watch the video...
I went to the Levi's/Tilly's BMX Demo at the Etnies Skatepark in Lake Forest on Sunday... I got some clips that I should put up in the future but for most of the demo I was too busy riding the bowl myself (SO FUN), so here are clips from VitalBMX and rideBMX...
Subrosa bikes. Alright guys, I know I may be a little biased because I ride Subrosa Pandora bars and the frame, and Sher and Tran are men, but Subrosa is doing things right now. Sorry there has been post after post about them, but it has all been for good reason. So, here is the ultimatum to all that sh!t...
BMX Union did an interview with Ryan Sher about Subrosa and has various pictures and words about the latest and greatest from this company. Here's the interview and check the gallery for the photos...
"I've been getting quite a few requests to do these ' On The Horizon' pieces again, so I'm on it. Subrosa
has been in the game for a few years now and it doesn't appear to be
slowing down. Ryan Sher has been keeping busy with everything, and I
figure it was time to get the low down on what they have going
on. Check out some words from Ryan along with some photos.
Subrosa has been going strong for a few years now. When and how was
the company started exactly? What was your biggest motivation for
starting your own brand?
Yeah Subrosa is in its 3rd year of making products now. We started in
2006, Ronnie and I were in L.A. looking at my bike and he said ' How
cool would it be if we made everything on your bike?' Next came ' Let's
do it!' Hahaha, I was pumped, I always wanted to start a company, and
this was the chance of a lifetime at the perfect time. The biggest
motivation for me was the ability to start from scratch, and go in any
direction we wanted too.
Where is Subrosa based out of these days? Any plans for expansion anytime soon?
It's out of Sparky's Distribution in Orlando, Florida. I recently moved
here last week to work in office more, and to get rid of the
inconvenience of different time zones.
Who are the people behind Subrosa, from product design, graphic
design, web, accounting, to the guy who gets your coffee in the
Subrosa is out of Sparky's Distribution, so our staff works on all the
brands here! Ronnie B, Greg Lanthorne and I do the specs, design,
artwork, and marketing. The sales department is Super Dave, Mike and J.
Rod. Brooke handles soft goods and warranties, Chip is our all around
computer master. Mr. B. handles the cash, and Mark and Eddie hold down
the warehouse. Ashley runs office, and makes a damn good pot of coffee
in the morning. Even Ronnie's nephew Austin comes in and scans
magazines and clips out some products in Photoshop for us.
What is a typical day like for you these days? Do you miss the ' pro
life' where you focused only on riding and those responsibilities?
Well lately the days aren't too typical. I just moved to Orlando, Fl to
work in-house at Subrosa. The only thing that is typical in my day is
coffee in the morning and whiskey at night. The rest of the day can go
Living here, I'll basically be doing all the same work I was doing from
Portland as far as design, specs, artwork, but with out the
inconvenient 3 hour time difference. With all the deadlines we have it
really got in the way at times, so we'll be able to get things done
more quickly, which leaves time to develop more products.
To me I still live the ' pro-life' . I can go riding whenever I want, and
I have a dream job! I love what I do, and not everyone can say that.
It seems like you have kept that ' Black and White' image you
originally planned on going. What are some goals you have for the
coming months and years?
Oh yeah, Subrosa is black and white, but we will be adding color from
time to time to compliment our line. We will probably do a new ' Guest'
color a few times a year. Sometime it will be more prominent than
others, but it will never take over our constant theme of black and
Our goal is to continue to produce complete bikes and aftermarket
frames and parts at a high standard of quality, while staying true to
BMX. I feel as a brand, we have to showcase BMX and not exploit it.
What do you got for new products coming out? What's the deal with
the twin top tube you guys showed off not too long ago? Anything else
that hasn't already been talked about you can at least hint at?
Subrosa is in the process of developing Hoang Tran's first Villicus
signature frame, and grips. This bike is gunna be so sick! We're also
working on some interesting paint schemes for it too.
The Pandora DTT frame was a combination of experimenting with an old
idea, and the fact that we wanted to make something that looked
different. If you go to a skatepark and everyone is on a flat black
bike with no stickers, you're going to know who's on that Subrosa. We
didn't do the Pandora DTT frame to change BMX, we did it for fun, and
it worked. It flat out looks awesome! It's going to be shipping soon.
Subrosa has a new stem, a new pivotal post, and a sprocket in testing
right now. We're working on a cranks set, and a few other things, but
we just in the first stages of those.
It seems like a lot of companies have been starting their own
separate parts brands. Do you have any plans of starting a parts brand
to go along with Subrosa? Do you have any other plans on products
outside of BMX; I know you got that fixed gear now, anything else?
As far as parts go, we will not be starting a separate brand for them.
We do now, and will continue to make parts under the Subrosa name, but
first and foremost we are a bike brand. We also are a part of American
Mentality, the parent company that owns The Shadow Conspiracy, and the
have every riders needs covered as far as parts go.
The Malum Fixed Gear is our first attempt at something ' outside' of
BMX, but it still has a very BMX attitude about it. It's got a lot of
feature of our aftermarket BMX frames incorporated into it. We've had a
huge positive response towards the Malum Fixed so we added an
additional colorway for next season.
What about the soft goods and other bits and pieces you guys got.
Does Subrosa have a new line of tee's and stuff coming out anytime soon?
We just released our Spring/Summer line a few months ago, and we are
working on our Back To School line now. We've added a few new thing
like a belt, trucker hat, and switched all the shirts, and sweatshirts
to American Apparel. That line will be available mid-July.
What's the team looking like these days from pro to flow and just
people you hook up? Any changes lately? What do you look for when
considering a rider to sponsor or hook up?
Well the news about Eli Platt has dropped now. He left the team on
super good terms, to pursue his schooling full time. Eli felt he
couldn't focus on school 100% if he was always leaving on trips, and
other responsibilities that come along with being sponsored. We will
not be replacing him, but simply filling the spot on the team left by
him. There're a few riders in the talks now. Any new riders have to
really mesh well with the other guys on the team, and have a good
Do you have any trips with the team planned at all anytime soon? What about filming for a video or anything along those lines?
We have ' The Get Used To It' DVD in the works now. We're planning a lot
of overseas trips starting in July with going to Japan. This will be
our second trip for the video, the first being Colombia. Get Used To It
will have sections from our Pro team, a Skeleton Crew section, and an
overseas riders section.
What if somebody has an issue with one of your products. who should
they contact to work out a warranty issue? What kind of turn around
time can people expect if they send in something?
Subrosa has a quick and easy solution to the warranty woes. We have a simple form to fill out on www.sparkysdistribution.com, in the warranty info tab. If they fill that out, it's super easy, and is usually handled in less than a week.
If somebody has a general question about Subrosa who should they
contact? How about if a shop or distributor would like to pick
up Subrosa products whom should they contact?
email@example.com, Ashley will point them in the right direction."
Apparently, this is not as big to most as it is to me...
Rich Hirsch, owner of Lotek/Fremont, parted ways with his 3-year sponsor Subrosa Bikes and there has not been any reason given, but it seems there was no drama built up over the matter.
from Ryan: "After a fun 3 years, Rich Hirsch and Subrosa have parted ways. Myself and everyone here at Subrosa wish him the best!"
Maybe Rich wishes to just ride whatever parts he wants or maybe there is a surprising sponsor switch for the near future. Regardless, Subrosa and I myself wish Rich all the best in his future endeavors and hope Subrosa has their eye out for some more team riders. Sher has good taste in talented little kids...