Sunday! is a bmx company put together by Jim Cielencki. They are widely known for their innovative products in BMX, such as hollow dropouts, wave shaped down tube, and integrated pivotal post first done with Ian Schwartz. Jim is pretty much always thinking up something unique, and this is probably why Sunday! has such a good reputation amongst all bike riders. Closely tied with the high quality of Odyssey, Sunday! bikes is a top choice in BMX frames and parts. The image is great, the riders are amazing, this is what makes a great company.