Started in 1976. The Vision team represented some of the sickest most innovative skaters at the time including Mark Gonzales, Lance Mountain, Tas Pappas, Duane Peters, and Mark "Gator" Rogowski.

In addition, Vision was the first brand to understand the natural connection between music and skate culture. It put a number of music and skate events including the Vision Skate Escape featuring Tony Hawk, Christian Hosoi and The Red Hot Chili Peppers.

And probably, most importantly, Vision re-defined skate and street style with its use of bold, in your face graphics on its skate decks, t-shirts, and sneakers. The psycho stick, aggressor, and gator pro model remain some of the most loved and well respected symbols of innovative design throughout the history of social skateboarding.

Since its beginning more than thirty years ago, Vision has continued to set itself apart from the small handful of truly authentic skate brands by embracing the creative and independent attitude of skate and street culture.