Vans Launches a #Livingoffthewall Short-Film Documentary Competition “Be a Documentarian”

CYPRESS, Calif. (March 12, 2014) – Vans invites aspiring filmmakers across the country to share stories of #LIVINGOFFTHEWALL through a short-film documentary competition – Be A Documentarian. Inspired by the fans and wave of creativity that came with the launch of #LIVINGOFFTHEWALL, Vans is now opening the concept to all aspiring filmmakers for the chance to win a $50,000 donation toward completing a personal film project.

"We are so inspired by what the documentarians and our fans have been doing with #LIVINGOFFTHEWALL that we had to make the next level happen to say thank you," said Doug Palladini, vice president and general manager of the Americas at Vans. "We just launched this ongoing effort and hundreds of thousands globally are already jumping in to be a part of our family."

Be A Documentarian is an extension of Vans' #LIVINGOFFTHEWALL Documentary Series which debuted on www.vans.com/livingoffthewall in February. The competition seeks to inspire and support aspiring filmmakers while unveiling a vast exploration of living "Off the Wall." The filmmakers will be provided a creative brief and tasked with creating a 3-6 minute short-film documentary that shares their interpretation of living "Off the Wall." A panel of judges will review eligible videos and determine a winner based on creativity, originality, appeal and technical quality. The prevailing documentary will be featured in Vans' #LIVINGOFFTHEWALL Documentary Series and the filmmaker will receive a $50,000 donation toward completing a personal film project currently in development phase.

Filmmakers can enter their documentary on the Vans #LIVINGOFFTHEWALL website http://www.vans.com/livingoffthewall beginning March 10 to May 26, 2014. The competition is open to US residents only. Additional information, rules and guidelines can be found on the Be A Documentarian tab on the website.

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About #LIVINGOFFTHEWALL
Off the Wall is a state of mind. Thinking differently. Embracing creative self-expression. Choosing your own line on your board and in your life. Since 1966, Vans has sought to inspire boardriders, musicians, artists and anyone for whom creativity matters as they inspire us and every product we make.

#LIVINGOFFTHEWALL was built to progress that dedication, enlisting some of our favorite story-tellers to share people, places and things that best illustrate such a commitment to originality. Using words, images and motion pictures, #LIVINGOFFTHEWALL is a testament to the power of our global imagination, as explored through a surfboard, a microphone, a paintbrush and all tools of the creative trade.

Watch and be entertained. Explore and interact. But also take #LIVINGOFFTHEWALL and make it your own. We welcome you to inspire us with your own story of creative expression and thank you for being part of the Vans family. http://www.vans.com/livingoffthewall

About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear and apparel brand.  Vans collections include authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating the brand and athletes' rich stories. The Vans brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour® and surfing's most prestigious contest, the Vans US Open of Surfing. More information about the Vans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans.

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