“Why I Love to Ski or Ride” Video Contest Winners Announced

WASHINGTON (March 26, 2014) – Midwest skiers and snowboarders made a clean sweep of the “Why I Love to Ski or Ride” video contest this year. Kimberly Nicoletti, who grew up in Wisconsin and now lives in Dillon, Colo., is the Grand Prize winner of the contest presented by the organizers of the Learn to Ski and Snowboard/Bring a Friend Initiative. She wins a $500 gift certificate from skis.com, a selection of films from Warren Miller Entertainment, a jacket from The North Face and a subscription to SKI magazine. She also is the recipient of the Warren Miller Entertainment Award of Excellence.

The video entitled Freedom to be a Kid explains how Nicoletti started skiing at Devil’s Head, a family-oriented resort near Madison, Wisc. where she grew up. Her passion for the sport took her to Colorado where she now lives. In her video, she credits her family for introducing her to skiing.

Paul Augustinak, of Baxter, Minn. was first runner up with his video entitled I Have My Fun: Why I Snowboard. He shot it in his backyard and at Mt Ski Gull. There was a tie for the second runner up placement between Trent Caterer of Eleva, Wisconsin and Ben Morine of Sartell, Minn. Carterer’s video called My Lifestyle also was show primarily in his neighborhood while Morine’s Why I Love Skiing was shot at Spirit Mountain near Duluth, Minn. Morine says he has been skiing since the age of four. Carterer has started a ski/snowboard club at his school. These videographers will win a jacket from The North Face and a subscription to either SKI or Transworld Snowboarding magazine as well as a gift from Goggle Grafitti.

Brian Kaszuba of Clearwater, Fl. received an honorable mention for his entry entitled That’s Why I Love to Ski. He also will receive a prize for his efforts.

The objective of the contest is to encourage skiers and snowboarders to show and share their passion for snow sports with others. Twenty-nine videos were entered in the contest for amateurs, up from 16 entries last year.

“We had so many terrific videos this year,” said Mary Jo Tarallo, director of Learn to Ski and Snowboard Month/Bring a Friend. “The judges really had their work cut out for them, but Kimberly’s video was at the top of everyone’s list.”

The winning videos posted on YouTube are being featured on skiandsnowboardmonth.org.

About Learn to Ski and Snowboard Month: January is Learn to Ski and Snowboard Month. Ski areas and resorts in over 30 states celebrate with special offers to get children and adults out on the snow and taking lessons from a professional instructor. Learn to Ski & Snowboard Month is an industry initiative organized by the National Ski Areas Association, the Professional Ski Instructors of America-American/Association of Snowboard Instructors, the National Ski Patrol, SnowSports Industries America, numerous state and regional resort associations, industry partners and the snow sports media. Program media partners include: Freeskier Magazine, Mountain magazine, OnTheSnow.com, Outside magazine, Powder Magazine, SAM Ski Area Management, Ski Channel, SKI Magazine, Skiing magazine, Skier News, SnoCountry.com, Snow industry letter, Snowboard Magazine and TransWorld SNOWboarding Magazine. Industry partners include Brice & Associates Marketing Communications, Cultivator Advertising & Design, Liftopia, nxtConcepts Interactive Marketing & Media, Ryan Solutions, sitour, Ski Dazzle, Ski & Snowboard Expos, Snow Monsters and Snowboard Colorado.

A Snow Sports Industry Initiative/skiandsnowboardmonth.org/bringafriend.org